What makes you so sure that you'll manage to reach hundreds millions of users? Each user that downloads some payed content costs not less than $10 (too little, in fact, but let's consider so). So you'll need billions to attract them
It seems that many investors will begin to look at the BGX project, which will have a positive impact on the future of BGX, the ICO in the fall is highly anticipated and the team must have a buzz that can convince investors to join.
I read that the team is actively working on preparing the ICO