Controlling Bitcoin will be impossible though the price and market volatility is a big challenge. However, I believe that if measures could be put in place to ensure that the market is stable enough then it can take away the volatility.
Nevertheless if it'll take some small form of regulation to achieve that then it can really help

Using for your business could go a long way to improve your business. One advantage that such business could have is making transaction easy, secure, fast and with low transaction fees. This can also help the business to attract a lot of crypto adapters worldwide with crypto wealth to take interest in goods or services that the business offer.
However the issue with price volatility or fluctuations could collapse the business or lower sales because it will interfere with purchase.