From what I can see, this ETF hype is mostly because it will turn this "wild horse" called bitcoin into a more tame "commodity" or whatever they want to categorize it as over at the Chicago Mercantile. This is a good thing for the price because it will enable more conventional investors to put money into it directly from their stock trading platforms. But what about long-term? It could be a step towards regulation (if that is even possible) by monetary authorities. Or it could just be a way for people like Warren Buffet to claim tax on their investments. Hard to say at this stage.