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AnuuTech Use Case SolutionsPART 8SECURITY: GOING A STEP FURTHERWhat happens when there is an attempt to compromise a voter’s personal information? Or their voting intent? AnuuTech technology provides election officials with the ability to review all transaction requests and validations. It will also record voter data on a data chain that supports these transactions. This enables election officials (the transaction’s recipients) to either accept or reject a voting request.
In addition, AnuuTech employs tiered network levels to ensure maximum security. And all of AnuuTech network components are decentralized, adding an extra layer of security (thus, voting data is not stored, validated, or protected in the same location). In all, these network components make voting fraud and tampering a clear impossibility. The future of the electoral system is electronic balloting. The security and integrity of the processes future lies in a voting system that is fully trusted, secure and decentralized. AnuuTech intends to deliver that framework. WHAT IS THE SUPPLY CHAIN?The Supply chain is a system that lays out the process of how industries work together to produce and distribute a quality product at the right place at the right time. From the process of converting natural resources to raw materials to the delivery of the final product to consumers, the Supply chain is truly the backbone of our economy. Furthermore, this network generally consists of Suppliers, Manufacturers, Retailers, Logistics, and of course, Consumers. In particular, it starts with getting and sorting the right quality of raw materials from our natural resources. From there, the raw materials are carried by logistics and delivered to a supplier. The supplier sells the materials to manufacturers who then transform it into a finalized product. Later on, a distributor which acts as a wholesaler of the product will then deliver it to their retailers. Finally, the consumers buy the finished product from the retailers. Notably, some products can be recycled and reused as raw material, which means that it can be manufactured again as a new product. THE CHALLENGES IN THE SUPPLY CHAINThe supply chain is facing a lot of problems each day. With the consistent growth in population (resulting in increased demand), Supply chain managers are having a challenging time delivering quality yet affordable products and services to consumers. Two of the biggest and most well known problems are: • Increased costs in all involved processes in the Supply chain • Counterfeit products Our development progress rapidly continues! Invest in our Seed now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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AnuuTech Use Case SolutionsPART 7VOTINGThe process of voting, casting a ballot, tabulating ballots and publicising voter results, is frequently under scrutiny. Whether manually counting paper ballots or electronically scanning them, tallying votes always depends on trust. Without trust, elections can be invalidated and the governing system as a whole can come into question. Aside from trust, access is also critically important. If seniors and the disabled find it excessively difficult to vote, they will ultimately feel disenfranchised. That’s why voting officials continue in their quest to find a voting system that is trustworthy, accessible, and secure. For techies, blockchain technology appears to be the near perfect solution. After all, voting data is immutable, a characteristic that also helps expand opportunities for access (via mobile devices). Moreover, blockchain-based voting need not be validated by a third-party (recall that the blockchain is a trustless system). Finally, blockchain voting is arguably more secure than online voting, since the latter relies on a centralized system and thus retains single-point-of failure vulnerabilities. Given blockchain’s decentralized nature, it is also far less prone to hacking. Unfortunately, hacking incidents tend to destroy public faith in any new voting technology. And blockchain based solutions are no exception, particularly when the media sensationalizes large-theft cryptocurrency hacks. Over time, this has led the public to question whether blockchain technology is safe or secure. A FUTURE VOTING SCENARIOToday, an individual can sit at home, open their mobile device, log into their online banking account, and pay bills without giving security much thought. Despite these capabilities, the limiting factor once again reverts to questions of trust. And this is especially true with regard to voting. In particular, what happens after we vote. How secure is your personal information and how you voted? Will hacking concerns come into play? Again, the blockchain promises tamper-resistant voting. As such, it creates a record that can be easily checked for accuracy (so as to make certain your vote is recorded as you intended). In addition, votes tracked through a blockchain can also be tabulated faster and more accurately without the worry of duplicate voters and duplicate votes. Our development progress rapidly continues! Invest in our Seed now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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AnuuTech Use Case SolutionsPART 6FULL & FLEXIBLE PATIENT/PROVIDER DATA CONTROLAnuuTech goes a step further and decentralizes healthcare data validation as well. It’s not up to AnuuTech network nodes to validate data. Instead, every data transaction will have at least 2 states (transaction request & transaction validation), data validation can be achieved on both the server-side or the client-side (individual network users).Obviously, this option provides greater opportunities for patients to control their healthcare data control. Consider a scenario in which patients may seek to send data to their healthcare provider. They send a transaction request and await transaction validation (an option that provides healthcare providers with some control as well). Thus, patients will be able to (possibly) recall a transaction request, particularly in the case of an error (wrong address, wrong medication etc). And the transaction’s recipient (healthcare provider) will be able to either accept or reject this transaction request. Likewise, healthcare providers and patients will be able to review all ransaction requests and validations (both rejections and approvals). Patient data can be recorded on the data chain that supports these (data) transactions. This improves network transparency and helps us identify the trust level of various network Entities. Healthcare providers wary about network congestion within the blockchain need not worry with AnupTech.Since it has decentralized its data validation process, it has removed any issues that might be associated with network congestion or its ability to process data transactions. In other words, data processing is no longer limited by the performance of one single entity. This, in turn, guarantees a network capable of unlimited speed and scalability. A BRIEF WORD ABOUT HEALTHCARE INTEROPERABILITYHealthcare IT systems often have to contend with incompatible records systems. Consequently, attempts to seamlessly exchange patient data can be a real headache. As noted above, however, AnuuTech’s PoH can provide data integrity protection for a multitude of data structures (centralized, decentralized, public or private). Furthermore, AnuuTech’s code-agnostic capabilities ensure that any application can be hosted on our platform (whether built in Python, C++, Java, or any other language). Our development progress rapidly continues! Invest in our Seed now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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How can you make out a tiny, just tiny*, "change" on a multi-page legal document that is being sent to you again (after the original has already been sent), so as to deceive you and take advantage of you in an economical, or an unlawful way?Until now, you would have to provide the new legal document to a lawyer to discern the part(s) added or omitted. A process usually taking a long time, and much money. Proof of Hash can work this out for you in a matter of seconds! Just ask the sender to insert the initial document into the AnuuTech blockchain and send it to you. Any new attempt on the sender's part to send you an altered version of the document, will be known to you by using Proof of Hash.We have ALREADY BUILT this part of our technology and we are expanding it with new features in our ever-growing AnuuTech Network. We are very close to moving into Private funding round 1. Reserve your seat among the Seed investors and grow with us! * even a single letter, number or symbol of 1kb worth added to or omitted from the initial multi page document is enough for Proof of Hash to warn you of the document's alteration.-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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AnuuTech Use Case SolutionsPART 5IMPROVING HEALTHCARE DATA SECURITYAt present, electronic medical records are still stored in what can best be described as centralized data silos. Consequently, patient data is highly prone to hackers (which includes social security numbers, driver’s license numbers and credit card numbers). As such, healthcare providers may be interested in blockchain technology solely because it helps prevent data breaches. It does this by eliminating any single point of failure. Unlike a client server system, the blockchain relies on a distributed network and is thus far less susceptible to hacking. However, AnuuTech has gone a step further by decentralizing all of its network components. As such, it does not store, validate or protect data in the same location. Consequently, its data integrity protection chain is limited only by how quickly patients/healthcare providers can add and validate data on it (a feature actually enables far greater protection of network data than what is provided by a classic blockchain). Instead, data entered by patients/healthcare providers will enjoy its own protection as well as the overall protection for all entries per specific time frame.For security purposes, AnuuTech retains strict rules for who can do what on the network (as a way to prevent bad actors from taking over the network). As added protection, the AnuuTech network offers the necessary transparency for identifying who is acting in good faith and who isn’t. This feature enables our decentralized network management service to act accordingly.Finally, AnuuTech will employ a variety of encryption schemes for our various network components. By allowing for diverse and flexible security, AnuuTech aims to ensure its superiority over networks with singular encryption schemes. And by preventing one encryption scheme from becoming a single point of failure, this approach improves the decentralized nature of our network. Our development progress rapidly continues! Invest in our Seed now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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AnuuTech Use Case SolutionsPART 4UNPARALLELED SPEEDThe AnuuTech platform allows for unparalleled speed. Simply put, AnuuTech PoH does store or validate in the same location. As a result, the number of data transactions (requests & validations) that can be entered is merely limited by how quickly network users can add and validate them. In other words, gamers need not be worried about any limitations related to the number of transactions that can be added in any single time interval. Indeed, AnuuTech PoH algorithm is designed to optimize the number of gaming transactions included in any one-time interval. INFINITE SCALABILITY (AND WHY IT’S IMPORTANT TO GAMERS)Gamers can also feel secure that no network congestion will occur with AnuuTech (unlike what happened to Ethereum gamers with Cryptokitties). That’s because AnuuTech is infinitely scalable. In other words, it will always retain the ability to offer gaming services even as the number of gamers grows. With infinite scalability, AnuuTech will also have the ability to offer identical transaction speeds (whether all transactions come from one source or from different sources). Consequently, all gamers will be treated with identical fairness. In contrast, gaming platforms that cannot scale are prone to (in)voluntary exclusions, long waiting periods, and increasing costs for users. As you can see, AnuuTech will provide gamers with far better blockchain-based options than currently exist. IMPROVING HEALTHCARE DATA ACCESSPublic trust toward companies that manage online personal data continues to diminish. This is especially true within the healthcare industry. At present, blockchain technology has the potential to provide patients with access and control over their own data (via a private key). Unfortunately, storing patient data on the blockchain merely defeats patient privacy concerns (even though addresses are not directly linked to personal identity). If a blockchain address reveals a patient’s identity, the patient’s entire transaction history can be accessed via the blockchain. For the healthcare industry, this is a little-discussed but highly problematic concern. In contrast, AnuuTech removes the need for any actual patient data to be stored in a blockchain structure. For instance, if actual patient data is stored on a local device, a patient may employ AnuuTech’s PoH (Proof of Hash) without revealing their data to the network. Indeed, they may also share data conditionally (depending on the application) using strict access control (as determined by the data owner). For the AnuuTech user, private storage and conditional access of patient data are very real options. This capability is particularly important to the healthcare industry, as healthcare providers currently cannot reveal data on a public ledger in a trustless state. Our development progress rapidly continues! Invest in our Seed now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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AnuuTech Use Case SolutionsPART 3IMPROVING IN-GAME PURCHASES AND TRADING WITH ANUUTECHAs gaming continues to rise in popularity, gamers are becoming increasingly receptive to in-game purchases. Consequently, developers are desperately seeking out ways to guarantee the security of these purchases. According to a Nielsen study, in-game spending totaled nearly $93B in 2018 (amidst $138B spent overall in gaming). While in-game purchases are multi-purpose, they’re heavily used for cosmetics and level unlocks (often known as pay-to-win purchases). Not incidentally, level/skill unlocks present an opportune use for blockchain technologies. When hackers obtain these in-game currencies and upgrades, they gain unfair advantages over the player base. However, a blockchain application dedicated toward storing and processing in-game purchases makes hacking nearly impossible. And with greater security, gamers can be assured of a more level playing field. With blockchain technology, developers and gamers can expect a more gratifying gaming experience. Aside from achieving greater fairness among gamers, blockchain technology also provides developers with the opportunity to produce cross-game currencies. For developers who have created multiple games, cross-game currencies will encourage gamers to play more of their games. Likewise, this feature will also allow gamers to trade cosmetics previously earned in different games. It will also reduce the likelihood of scams from such transactions.GREATER DYNAMICS FOR GAMERSConsider how much more dynamic gaming could be if data were to be shared conditionally. That’s a small yet exciting feature available to AnuuTech users. Gamers may even be able to (possibly) recall a transaction request. Consider, for instance, a gamer playing in a high-stakes gaming tournament. He/she is about to win their game but makes a wrong move at the last moment. With AnuuTech, the gamer may be able to avoid the consequences of such a move. Likewise, consider an online poker game in which a dispute suddenly comes into play. With AnuuTech, the gaming transaction recipient (the next player to play a hand) can reject the previous hand (the previous transaction request). As you can see, allowing for additional transaction options can make gaming far more dynamic. AnuuTech code-agnostic platform will enable developers to create gaming applications in any programming language. At present, any developer with a gaming idea will likely need to learn Solidity if they seek to produce a gaming application on Ethereum. Instead, developers will be able to create a gaming application in C++, Java, Python, or any other language. Our development progress rapidly continues! Invest in our Seed now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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AnuuTech Use Case SolutionsPART 2CONVENIENCEBlockchain technology enables documents to be transferred in a safe way and without the help of a middle person. Ultimately, this will facilitate the buying or selling of items that require a document of ownership (as it will be both faster and safer than current methods). Not incidentally, legal document owners will be glad to know that editing any documents after they’ve been validated will impact their validity (as any document change that creates a new hash sequence will do). Given its unique features, AnuuTech is primed to start a revolution throughout the legal world. In the end, this means the legal profession will be able to offer more safe, fast, and cost-effective services.FINANCEIt goes without saying that blockchain technology has the potential to fundamentally transform the finance industry. Such opportunities go far beyond cryptocurrency, as they include crossborder payments, financial record-keeping, smart contract billing, and lending platforms. Consider the changes that blockchain can bring to current cross-border payment operations. At present, individuals typically rely on banks to conduct cross-border payment transactions, a slow and expensive process. However, the blockchain can serve as a quick and inexpensive alternative. Rather than a 5-20% remittance fee, the blockchain requires a mere 2-3% fee and can deliver payment within minutes. The blockchain promises to transform financial record-keeping as well. As might be guessed, the key here is the immutable nature of the blockchain. That’s because immutability serves to prove the integrity of electronic files. With AnuuTech, the capability to provide conditional access to certain financial records can come into play as well. Smart contracts can help speed complex contractual processes. For example, a blockchain based smart contract can be used to ensure that all invoice conditions have been met and that the invoice is subsequently paid. Likewise, these same smart contracts can be used to create similar enforcement mechanisms with lenders and borrowers. Finally, the capability to pay by cryptocurrency is also relevant. As with most cryptocurrencies, AnuuTech provides a ‘trustless trust’ for all involved parties (meaning that no trust is required for any transaction to occur). In effect, this allows investors to conduct online financial transactions without disclosing their personal identity. However, AnuuTech goes one step further, as it enables transaction recipients to accept or reject payments.Likewise, senders will have the capability to recall a transaction request, particularly in case of an error (wrong address, wrong amount, etc.). Thus, cryptocurrency tokens may have multiple different states, such as available for spending (confirmed), waiting for validation (reserved) and waiting for confirmation (pending).Our development progress rapidly continues! Invest in our Seed now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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AnuuTech Use Case Solutions
PART 1
ANUUTECH IMPACTS THE FUTURE OF LEGAL FORMS AND DOCUMENTS
The data integrity protection that PoH offers, will make a tremendous impact on the legal world. From managing document privacy to safeguarding legal access to improving legal work efficiency.
In today’s world, getting legal documents in order remains an expensive and time-consuming business.
Legal work not only involves creating legal documents, it also requires assembling all parties to sign-off on a contract. And ensuring that all legal firms are securely saved. Unfortunately, these steps are a time-consuming hassle.
AnuuTech promises to transform these processes by making it faster, safer and less expensive to get your legal affairs in order.
STORING DOCUMENTS
Unlike a classic blockchain, AnuuTech does not require users to store their data/documents on the blockchain. Instead, they will be able to store their documents in any data structure (private or public, centralized
or decentralized).
More importantly, AnuuTech users can place legal documents on the Private Chains without actually revealing the data within the legal documents on the network. Instead, legal document owners will be able to exercise conditional access to their documents.
This capability will be especially important to legal parties who have no intention of revealing their data on any public ledger (but still seek the characteristics of a public blockchain).
SECURITY
AnuuTech users should know that the integrity of our network data enjoys higher protection than what is currently provided by a classic blockchain. Thus, each legal document entry will enjoy its own protection as well as the overall protection for all data entries per specific time frame.
In addition, the AnuuTech network also retains very strict and specific rules for who can do what on the network (as a means to prevent bad actors from taking over the network). With your signatures and keys, you’ll be able to prove the ownership and authenticity of your own legal documents.
INNOVATION
Likewise, legal firms will be able to create and host decentralized applications (dApps) on our platform. Since AnuuTech is code-agnostic, they’ll be able to host dApps in any programming language. And this capability even extends to smart contracts. AnuuTech is planning to eventually add its own smart-contract service. With so much flexibility, legal firms will be better positioned to meet their customers’ needs.
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The Seed Investment Risk Just Went Down!Our start-up company AnuuTech Ltd., like so many crypto projects before us, is in a Seed Financing round. What was understood by a dedicated group of investors and missed by the majority of investors is that our company was always different. AnuuTech did not enter the crypto sphere with a hand full of promises. Before launching, AnuuTech had prepared five technical documents, a complex white paper, a sensible road map, a complete Token Economics, and a thoroughly understandable Token sales prediction. We could produce so much before launching because we had already started development on the road to a Proof of Concept.Seed monies raised were immediately put toward adding additional developers with specific skills. To attract a broader base of investors AnuuTech would later add a series of less technical documents and animations describing key technology features. All that work has paid off. Our lead network developer announced on June 1, 2022, that “ AnuuTech blockchain is now running. Proof of Hash, our Proof of Concept is now fully implemented and functional (still 0.1.0 beta for now)” The inherited risk of investment in start-up AnuuTech Ltd. has indeed come down.Invest in our modular project Seed round now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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NEW MAJOR MILESTONE ACHIEVED!!Remember the above? Well, we've got news for you! The release 0.1.0 of our proof-of-concept for PoH is now ready! 🔥🔥 Development progress in AnuuTech is just INSANE! 🔥🔥 Proof-of-concept of Proof of Hash is now fully implemented - have a look for yourself: https://github.com/AnuuTech/PoH_PoC/releases/tag/v0.1.0New Features PoH, as a proof-of-concept, is now fully implemented including Layer 2 and Layer 1 operations PoH algorithm modified to be more like final approach: -initial data/tx/msg is not put in the blockchain, only its hash -hash created by a node is taking the tx hash and the fingerprint of the upper layer An initial blockchain is now running with a consensus done among Layer 1 nodes with enabled PoH service Decentralized MongoDB installation is now part of the installation script Installation script has been modified to provide modularity and easy reinitialization Writing in batches to MongoDB has been implemented in a dedicated thread to ensure time critical correct operation RabbitMQ messages sending is now done in batches for performance improvement Improve signature verification speed by allowing poh nodes to keep a local copy of all nodes public keys. Client stresstest improved for more accurate testing of PoH Client basic now notifies back when a PoH message has been validated through the whole network and also when the msg/tx has been added to a new block on the blockchain Client basic has now a black background Bug Fixes Fixed bug in client basic for data_storage when sending a new file after a first one Fixed bug in service_poh where blocks were rejected too quickly Invest in our modular project Seed round now!-- Join our Socials and belong to the ever-expanding AnuuTech enthusiasts.Telegram: https://t.me/AnuuTechReddit: https://www.reddit.com/r/AnuuTech_OfficialTwitter: https://twitter.com/AnuuTechYouTube: https://www.youtube.com/channel/UCbEi091i0Wl2wlVAodnJvbAGitHub: https://github.com/AnuuTech/PoH_PoC
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The marketing concepts behind the AnuuTech™ project: a complete overview
PART 8
Content Marketing
Apart from the Media Marketing effort mentioned before, AnuuTech Marketing Department will constantly employ consistent Content Marketing in order to become an influential figure of authority in the market and the Blockchain and the Data Integrity protection industry.
Content marketing has been intentionally left second of the two parts (the first one being the Media Marketing), to emphasize on the fact that it will play a crucial role in our overall Marketing Strategy, far greater and more important than the Media Marketing effort.
We at AnuuTech Marketing Department believe that it is way better (and compensatory) to own one’s media than pay for, for two basic reasons:
• Budget on marketing
• Owning one’s media allows for countless possibilities to expand and numerous ways to engage/nurture leads, convert prospects and reach a far wider audience than what one would have accomplished by Media Marketing alone.
In brief, our content marketing maturity model will be based on three stages which we will achieve one by one over time.
• Content-based Authority
• Thought Leaders
• Story Tellers
Content-based Authority
At this point we will be aiming to syphon awareness around our products and services in order to be distinctly identified apart from the other blockchain companies. Our strategy will meet demand, we will be generating trustworthy and helpful content to create awareness around our brand and engage our target audience.
With data-driven analysis, we will evaluate and optimise clearly defined KPIs. This will enable us to achieve very good search engine rankings for our content (website, blog, etc.).
Our blog will be of paramount importance during this stage. This first stage can take up any time between six months and two years to achieve.
Thought Leaders
Becoming Thought Leaders will be the next step on our content market strategy model, after we have established ourselves as a Content-based Authority. We will now aim to deliver content beyond the single scope of our products or services. The content now produced will exceed our target audience and reach the Social Media influencers. From a B2B perspective this will help increase sales because it will create an efficient buying funnel (differentiating our brand against our competitors).
Talking about other products in the blockchain sphere that complement ours or quoting influencers and actively including their work in our case studies (and sharing them with them) are just two of the proven ways to achieve that.
A specially designed microsite will be created to include stories of all kinds around data integrity protection. Becoming Thought Leaders is a process that will normally take three to five years to establish, after Content-based Authority status is achieved.
Story Tellers
Storytelling involves going beyond being Thought Leaders and transforming our brand into an Entity which will be constantly producing content that will have an emotional effect on our customers, prospects and influencers alike. At this point, our customers will revert to brand ambassadors and later on to evangelists, globally spreading the word about how our products or services have helped them solve their business problems (or careers, or life) and why they are emotionally attached to our tech.
Finally, the Content Marketing assets that AnuuTech Marketing Department will use to market our products and services are shown below (in relevance of importance, from the most important to the least one):
Blog articles, newsletter, case studies, webinars / webcasts, eBooks, White Papers, podcasts, customer testimonials, a periodic printed magazine and printed books.
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The marketing concepts behind the AnuuTech™ project: a complete overview
PART 7
Media Marketing
AnuuTech Marketing Department will utilize both paid and free Marketing tactics in order to make AnuuTech a distinctly recognizable figure in the Data Security market and all related industries.
A basic form of marketing effort has already begun during the Seed round, which will culminate before the beginning of Public sale.
To that end, we will secure an amount from the funds raised during the Private round 1 and Private round 2 which will then be utilized to budget the AnuuTech paid Marketing effort. The paid Marketing effort will last for a specific period of time before our data driven Team evaluates and assesses success versus individual costs, using a variety of metrics and tools. Within this context, we want to make sure that the money we spend on every endeavor is always put to good effect.
The paid marketing effort is summarized below:
• Search Engine Marketing (SEM)
• Social Media Marketing and advertising (Twitter, Reddit, Meta, YouTube, LinkedIn)
• Collaborations with blockchain influencers and data security professionals
• Banner ads in select industry leaders’ websites
• Ad Retargeting
For all the paid marketing effort mentioned above, the AnuuTech Marketing Department will utilise several free marketing methods, summarised below:
• Expansion of Social Media reach and consistent presence where our audience is.
• dAapps shared in Play Store and App Store
• Monthly / Quarterly progress updates (AMA or guest blogs)
• QR Codes usage (product manuals, website, blogs, Social Media posts etc)
• Recorded videos of Developers speaking about the AnuuTech technology
• Email Marketing
(to be continued...)
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