Latest posts of: BitcoinINV

Still selling shares updated business plan.
Bitcoin Financial, A.K.A. Bitcoin-keys, was the first company to accept credit cards for bitcoin keys and was subsequently copied by other businesses.
The programming of our back-end interface allows for easy coin exchanges and purchases and will thus will attract non-technical clients. If clients are capable of checking their bank account online, they can use our system.
Users do not directly purchase coins; instead they add money to their accounts. Their funds in USD can then be automatically converted to BTC within the system. We are also working on direct USD to USD transfers between accounts, as well as BTC-E; we have set up and wired BTC-E money in the past and would like to grow that part of our business.
We also will be directly selling litecoins and any other digital coin that becomes relevant to our client community.

Business Plan

I. Introduction

This document is to establish goals and a strategy to achieve those goals for the coming years. The purpose of this Strategic Plan is to outline the strategy through which we plan to meet our goals. The Strategic Plan is to be used:

   A. To communicate a sense of direction to all parts of our organization;
   B. To identify short-term actions needed to prepare Bitcoin Financial to meet its long-term    objectives;
   C. To help assess the long-term impact of short-term plans;
   D. To provide a basis for short-range, one-year planning;
   E. To provide a basis for financial strategy; and,
   F. To provide a control device against which to compare actual progress.

II. Mission

The Company is a privately-owned financial services provider whose purpose is to promote the financial well-being of its members by providing comprehensive and progressive financial services.

Operating Principles:

   A. To provide these services in a professional, personal, and market-competitive manner    using alternative payment methods.
   B. To create a climate in which the company and customers can achieve outstanding    performance and personal growth.
   C. To support the advancement of our community, the bitcoin philosophy, and in particular    our own philosophy to give back to what gives. We will donate a percentage of all profits    to a Bitcoin Exposure fund. This fund will help make bitcoins more visible to the public.
   D. To continue the emphasis of the Company's strengths through the growth of capital and surplus.

All of these principles shall be supported by a program of excellence in product quality and service while maintaining high standards of ethics and integrity.

III. Assessment of Current Position

   A. Strengths

      1. Management Team

      Over the past few months, the founder has worked to improve the quality of the Company's management team. As we enter 2013, the management team is more             professional, more capable, and more experienced than ever before. In addition, the current management team is better-positioned than ever to build a reputation in the          community.

      2. Range of Services

      The Company’s full range of services must also be considered a strength. Our services match up well against most exchanges, purchasing platforms and selling services.

      3. Permits

      The Company's permits provide us with a great deal of flexibility. Being registered as a Financial Service provider in New Zealand allows us the ability to do things other          businesses in our sector cannot do.

   B. Weaknesses

      1. Member Loyalty

      The fact that the Company is a closed community means we have to strive to maintain customer loyalty. This means we have to go above and beyond competitors. With many          other services to choose, from we must make our service worth the repeat customers'          business.

      2. Relationship with the Community

      The same factors that have affected member loyalty have also affected our relationships with outside groups. Over the past few years, several problems have arisen in the community with other financial institutions. Many of the people that remained in the community have “a bad taste in their mouth” caused by the problems of the past. As a          result, there has been a fair amount of animosity and some reluctance on the part of these groups and their representatives to work with any kind of standard system like ours

      3. Accessibility

      While the Company has made significant gains over the past few months in becoming more accessible, we still lag behind our competition. We will be adding more options as    the business takes off.
   C. Market Position

      The Company is largely perceived as being something of a "specialty" financial    institution. That is, members may use our services just for “hobby money”. But as we all       know, hobbies can get expensive and we plan to use that to our advantage.

      The Company’s competition includes each of the following:

         BTCquick (Purchasing Services)
         ZIGZAP (Purchasing Services)
         Cash To Bitcoins Lcc (Purchasing Services)
         Fast Cash to Bitcoins (Purchasing Services)

      A. Strengths of Competitors

         1. Accessibility: They are known in the community and are easy to access. They have multiple way to transfer funds.

         2. Perceived Security: People have used these services for long periods of time. This makes the customer feel safe and at ease with the business.

         3. Consumer Acceptability: If someone asks how to get money on a exchange or buy bitcoins, the answer is Bitinstant.

IV. Assessment of Environment

The financial services industry is undergoing a period of rapid change. The savings and loan crisis, de-regulation, fluctuating interest rates, new electronic technology and competition from outside the "traditional banking" industry are just a few of the factors that will be affecting the business. Although the environment is largely uncontrollable and the future is difficult to predict, it is possible to analyze current trends and make some assumptions about what the environment will be like in the future.

V. Goals

The following are the Company's goals for next year (2013):

   Assets   $150,000
   Loans $0
   Reserve to Assets 75%

VI. Strategy

In order to achieve our financial goals, we must be prepared to address the obstacles and potential future obstacles which stand in our way. Specifically, we must work to remedy problem areas while taking advantage of our strengths and the opportunities in the marketplace.

Our strategic objectives for 2013 and the methods by which we will work towards each of these strategic objectives are discussed below.

   A. To Build Capital as a Percentage of Assets
   The stronger a business's capital base, the better it is able to service its members in good times and bad. For that reason, we will continue to work to build our capital as a             percentage of assets.

   Our plan to build capital for 2012, therefore, will focus on exchange and business growth together with vigilant expense control. To support this effort:

      1. We will continue to promote secured credit while tightening our standards for    unsecured credit.

   B. To Build Member Loyalty

   The building of member loyalty is a process which will take place over a number of years. We    must work diligently to develop a strong relationship with our members. Four areas will be    addressed in 2013:

      1. We will work to improve the overall quality of service to our members. While some    progress has been made in this area, we must continue to make quality service a priority.       One significant change will be made in 2013: live chat support. The addition of live chat       support will significantly reduce the number of frustrated customers. Support emails will       be reduced, slow service and excessive wait times for the customer will be reduced, and          our staff will be freed up to provide more important member services.

      2. We will work to provide a more well-trained staff. A well-trained, efficient staff will enable us to better serve our membership and help in building better member relations.

      3. We will continue to work to develop a sales culture. While some progress has been made in this area, we still have a long way to go. In 2013, we will improve our sales systems and make independent brokers work at their own pace. We will also provide    sales training to all brokers.

      4. We will continue to focus on business differentiation. In our publications and    communications we will promote the fact that the business is a unique type of financial          institution which was designed exclusively for the benefit of its members.

   C. To Attract and Retain a More 'Upscale' Member

   Four actions will be taken in 2013 to achieve this objective:

      1. A card-like feature will be introduced. This program will help to attract in-person merchants by providing a lower rate and a higher ease of use.

      2. In-Progress USD to Exchange services. Trust Accounts will be issued and pay a real interest rate, rather than the crazy numbers we often see in the community. The             profits from coin exchange will be used to pay bond interest rates.

      3. Special attention will be paid to those Merchant members for which we are looking. Our Marketing Department will be working with representatives of these companies to          increase penetration. Membership drives and special sign-ups with discounts will be offered.

      4. Members with V.I.P. status will be exempt from certain fees. This will help us to avoid "nickel and dime-ing" the members who maintain a significant presence within          our client community.

VII. Conclusion

Over the past months, the business has made tremendous progress towards its long-term goals. This plan had outlined our strategy for 2013 and beyond. By working vigilantly to achieve our objectives, we will continue to build the business into a stronger, more competitive financial institution that provides both top quality services to its members and a climate in which our volunteers and employees can achieve outstanding performance and personal growth.

Addendum for share holders:

   Shares will be offered on Bitfunder; these shares can be claimed and registered with the NZ government if you provide me with the information.
Shareholders have the right to serve as a loan and investment board member, board members will be compensated for use of their time. Fees collected from loans and transactions will be used to pay the members for their time.
   The loan board votes on loans and investments; board members will be responsible for due diligence with regard to all items voted on. Loans or investments will not be undertaken unless a board member brings it up in a board meeting.