Nowadays ICOs are unfortunately not setting the expectations right. They are claming their ICO will be the best one , most profitable one etc.. What i look for in an ICO is being realistic about the project and setting their project on strong pillars. I prefer doable projects ratherdan dream sellers.
Those are the things I search for in ICOs.
The tenure of their stay in the cryptocurrency must be stable enough for "smart investors" to invest to them, or
ignorant investors, will just dump their money right at them.
One more thing, current ICOs are copying existing ones.
I don't know why these happens, well we all know someone from gradeschool who copies the nerd's homework.
But the reality is that these are just "unexplainable" what a sad life.