I don't think people actually understand this project, technically the project sound abstract to non-tech people, the low interest is surprising, I think an article breaking down what this project actually do will be nice and what they stand to gain buy investing in the project. This happens to me when looking at Incent project until I read an article on what the project is all about, and I was glad I invested early to take early bird advantage.
I agree. Took me a bit to get the model and see the potential.