But Why not marketing an app to customers ?
Nowadays, you have so many apps, people tend to resist installing new apps.
Allowing buyers to use SelfPay without having to install a single thing on their phone is a very efficient way to become part of their daily life without the hassle of convincing then to install yet another app.
It is true, because that way people will pay easily, but if buyers dont need to install an app, how will they know how to pay?