What I love about NXT is the concept that you don't have to worry about keeping and backing up a wallet file, and can access your funds from anywhere with internet access, by going to any node that runs a public server. I think this concept is going to fly, maybe not right away, but users like convenience, backing up wallets is cumbersome even to most geeky of them. So NXT will be popular at least with the most lazy of crypto users who don't want to do all the work with software and handling wallets.
What is important is to explain to them that they need to choose a really really strong pass phrase. They can neglect that aspect and develop distrust if their accounts are hacked due to weak pass phrase. So one of the promotion points should be about educating users on the importance of strong hard to brute-force pass phrases.
but you can always create another account and transfer there your NXTs, if you think that you need a bette password
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