Domino’s Is Bringing Its Pizzas Into Augmented Reality With a National Snapchat CampaignDomino’s is turning its pizza boxes — and the pizzas that go inside them — into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat users play with the platform’s new “shoppable AR” lens. The feature, which will be available on Saturday, lets users tap a button within Snapchat to quickly order a pizza without leaving the app. The visuals are two-fold: When a person uses the feature on their face, they’ll be wearing a pair of sunglasses, which reflect a pizza in their lenses. However, when the camera flips over, they’ll be able to see a floating Domino’s pizza box that opens to reveal — surprise surprise — a pizza. https://medium.com/@arroundsmm/dominos-is-bringing-its-pizzas-into-augmented-reality-with-a-national-snapchat-campaign-21eaf1e1f451
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💥Private Sale is almost over💥 ✅Token Sale Starts: September 15 • Soft cap: $5 000 000; Hard cap:$ 30 000 000 • The price of one token is $0.035 • 40% bonus is available on Private Sale ❗️Get extra 5% bonus for buying more than US $10,000‼️ You can join now at https://arround.io/ |
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The Future of Augmented Reality in the EnterpriseSales of headsets and other augmented reality (AR) devices may have stagnated, but all predictions indicate that the future for AR is bright. Recent research from New York City-based ABI Research earlier this month, for example, shows that with the promise for consumer AR in the coming years, vendors are working on potential applications for the enterprise market too. The report also found that the augmented reality hardware market is ripe for innovation and transformation especially in the diverging capability demands for displays coming from divergent consumer and enterprise requirements. https://medium.com/@arroundsmm/the-future-of-augmented-reality-in-the-enterprise-9b5bba7e6f8f
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Marketers cool on VR, shift focus to ARAdvertisers aren’t sold on virtual reality but they are starting to buy into the hype around augmented reality Sales growth of VR headsets has stalled — 1 million fewer VR headsets were sold last year than expected and, excludingOculus Go, major headset sales were down 50 percent in the first half of 2018, according to SuperData– and advertisers have become more reluctant to spend on the technology. Lego’s head of emerging platforms, James Poulter, said the technology right now is just too expensive for the payoff. https://medium.com/@arroundsmm/marketers-cool-on-vr-shift-focus-to-ar-627dc4c1cc44
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Today we would like to present you CTO of ARROUND project – Artem Haritonov! He is a technical leader for over 10 years, Artem is a graduate of SPb SUT and one of Russia’s leading app developers and blockchain specialists. He has an exceptional background developing high-load, complex sites and mobile applications across multiple platforms and languages. Artem is uniquely qualified to develop the technical side of the project’s social and commercial elements. Do you have questions about ARROUND project that you would like to ask Artem? You can do this right here or contact him on LinkedIn https://www.linkedin.com/in/a3technology/ |
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Highland Adds Augmented Reality TourJames Monroe’s Highland is changing the way people see history. The historic site has officially launched its augmented reality tour, where you can see people of Monroe’s time interact. Highland is the only place in country right now offering these hi-tech tours. The presidential estate has been testing out the gear for the last five months. Visitors simply put on a pair of eye gear that attaches around the head, and use a clicker to go through the tour. The tour is mostly outside, and includes images and animated sequences between people who were alive during Monroe’s time. https://medium.com/@arroundsmm/highland-adds-augmented-reality-tour-ca3396714327
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Augmented Reality Will Revolutionise Healthcare in 2018Augmented reality (AR) has evolved tremendously since its inception. The term “augmented reality” was first coined by Boeing researcher, Thomas Caudell in 1990. The technology changed how an NFL football game is perceived through television. Emmy award-winning Sportvision introduced the yellow first down line painted on the field in 1998, and the game has never been the same. Yet, AR does not only have a transformative impact on sports broadcasting but also on navigation, architecture, tourism, military or healthcare education and all the sub-fields of education in general. The purpose of any invention and technology is to simplify our life and augmented reality is no exception to this rule. https://www.facebook.com/permalink.php?story_fbid=2160121597605379&id=2052833448334195
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Currys PC World launches augmented reality app to help customers reduce returnsElectricals retailer Currys PC World has become the latest retailer to launch an Augmented Reality (AR) app that allows its customers to visualise more than 800 products — from fridges to televisions and printers — in their home. The new offering, dubbed Point and Place, has been designed to improve the shopping experience but will also help customers make more informed purchasing decisions — and therefore reduce the risk of returns. https://medium.com/@arroundsmm/currys-pc-world-launches-augmented-reality-app-to-help-customers-reduce-returns-3a594f293e16
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From Pokémon to Porsche: How augmented reality is helping to build better carsYou’re unlikely to find any rosy-cheeked millennials scampering around Porsche’s Leipzig factory in search of Pokémon. But there’s more than a hint of the hugely successful augmented reality (AR) game in some of the cutting-edge techniques that are being used within these walls. https://www.facebook.com/permalink.php?story_fbid=2157855044498701&id=2052833448334195
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Disney Research Reveal AR Poser, A New Photo-Ops ProgramsOne area where a number of scientific and technological breakthroughs occur within the immersive industry are founding within the more unlikely of places. This includes Disney Research who work on a number of different applications and technologies to help push the industry forward. Their newest development is a augmented reality (AR) technology which allows users to pose with, or as, a digital avatar for enhanced photo opportunities. https://www.facebook.com/permalink.php?story_fbid=2157538157863723&id=2052833448334195
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Robots Communicating Through AR To Make Better CoworkersWith augmented reality (AR) and virtual reality (VR) technology being used more in parallel with robotics it is not surprising that the relationship between robot workers and their human counterparts is improving. In a paper published entitled “Improving Collocated Robot Teleportation With Augmented Reality“, roboticists from the University of Colorado Boulder are exploring how AR technology will help to keep the working relationship between robots and humans grow through communication. https://www.facebook.com/permalink.php?story_fbid=2156758071275065&id=2052833448334195
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USA Today Bring Augmented Reality Features To Their AppThe internationally distributed American daily, middle-market newspaper USA Today has announced that it is adding a range of augmented reality (AR) features to it’s USA Today mobile application. These will allow for users to experience a range of interactive AR experiences from directly within the app, expanding the content that the news provider is able to offer their audience. https://medium.com/@arroundsmm/usa-today-bring-augmented-reality-features-to-their-app-d3bc943f2e45
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SCANIA and ARROUND partnershipWe are extremely happy to announce our partnership with Scania, the world’s leading provider of transport solutions. Together we are launching a joint project aimed at introducing the new Scania NTG truck via our app using augmented reality technologies. It’s going to be an interactive alternative to a printed catalogue. When a code is recognized by our AR Camera, a 3D model of the new truck is generated which can be manipulated in all directions, zoomed in and out, allowing each tiny detail to be seen up close and from any angle. Accompanying the model will be additional on demand data. The AR campaign will enhance Scania’s existing offline and digital campaigns, and demonstrate how AR, provided by ARROUND, can be used to engage users in brand new ways, through brining products to life digitally and maximizing existing marketing channels. https://www.youtube.com/watch?v=KWzrrlojom0&feature=youtu.be
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Augmented Reality (AR) vs. Virtual Reality (VR): What’s the Difference?The terms “virtual reality” and “augmented reality” get thrown around a lot these days, thanks to the resurgence of VR headsetsheralded by the Oculus Rift and the use of AR apps and games like Pokemon Go. They sound similar, and as the technologies develop, they bleed over into each other a bit. They’re two very different concepts, though, with characteristics that readily distinguish them from one another. https://www.facebook.com/permalink.php?story_fbid=2155368431414029&id=2052833448334195
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Augmented and virtual reality mean business: Everything you need to knowOverhyped by some, drastically underestimated by others, few emerging technologies have generated the digital ink like virtual reality (VR), augmented reality (AR), and mixed reality(MR). Still lumbering through the novelty phase and roller coaster-like hype cycles, the technologies are only just beginning to show signs of real world usefulness with a new generation of hardware and software applications aimed at the enterprise and at end users like you. On the line is what could grow to be a $108 billion AR/VR industry as soon as 2021. Here’s what you need to know. https://medium.com/@arroundsmm/augmented-and-virtual-reality-mean-business-everything-you-need-to-know-8f25b49a892d
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