Augmented reality exhibit lets museum guests roam with dinosThe “Night at the Museum” movies came with the tagline, “Where history comes to life.” That tagline can now apply to the Houston Museum of Natural Science at Sugar Land, which has opened an augmented reality (AR) exhibit where guests can roam with dinosaurs, dolphins, rhinos, and even an astronaut. Museum visitors can experience the “Adventurers” AR display on the large screen adjacent to Devil Rex in the T-rex atrium. https://medium.com/@arroundsmm/augmented-reality-exhibit-lets-museum-guests-roam-with-dinos-379c3c621b55
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Want to make the most of AR? Here’s how consumers actually use itMany brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer, and even fewer insights into the messaging and communication of how and why AR should be used to that consumer. Therefore brands who may have already developed an AR tool, or are in the process of developing one, need to know how they can message and communicate their solution, because AR is likely to be a game-changer for a variety of products and services. https://medium.com/@arroundsmm/want-to-make-the-most-of-ar-heres-how-consumers-actually-use-it-984263a0132b
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5 Best Augmented Reality Use CasesTech industry analysts and visionaries say augmented reality will revolutionize business. Here are a few ways AR is being used right now. Interest in augmented reality (AR) is exploding as innovators explore the business relevance and roles AR can play in workforce enablement and customer experience and interaction. This emerging technology holds tremendous promise for changing the way businesses operate. https://medium.com/@arroundsmm/5-best-augmented-reality-use-cases-5ec915bdd0ff
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Great news! We are happy to be rated TOP-3 at ICOformula  https://icoformula.com/3338/arround-ARRThis tracker is significantly different from other rating sites. Projects are evaluated on different parameters such as: Independent Score, Relative Score, Ranking Score and more. And what is more important, they have convenient tools for investors to make a right decision. 
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The current reality of augmented realityAugmented reality is on the cusp of being one of the technological advances that are all but guaranteed to change our day-to-day behavior. Imagine living in a world filled with "movie magic." A world so packed with computer-generated images, it's hard to tell fantasy from reality. That's the dream, but where are we now, and who is going to get us there first? Here's a quick overview of the state of AR. https://www.facebook.com/permalink.php?story_fbid=2143297155954490&id=2052833448334195
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Times Square floods in “Unmoored,” an AR art experience by Mel Chin and MicrosoftLike something out of a natural disaster film like “The Day After Tomorrow,” Times Square is submerged underwater and boats have replaced car traffic in a new augmented reality experience by artist Mel Chin called “Unmoored.” Using a HoloLens headset from Microsoft on Thursday and Friday or a downloaded app on your phone, the city hub becomes an underwater adventure. Looking up, you will see a flotilla of boats sailing around actual buildings as they bump into one another and waves move all around them. https://www.facebook.com/permalink.php?story_fbid=2149897531961119&id=2052833448334195
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Showpad uses augmented reality to help salespeople sell stuffAugmented reality (AR) may not be a new medium, but with the rise of powerful mobile devices, it could be on the cusp of breaking into the mainstream. We reported yesterday that in the first six months of 2018 the number of AR startups grew by 50 percent, while the big tech firms continue to test use cases outside of gaming. Facebook is trialing AR news feed ads, for example, while eBay is using AR to help sellers find the right box for their product. Amazon is also investing in AR, rolling out a feature that lets shoppers view a 3D virtual version of a product in their home before buying. https://www.facebook.com/permalink.php?story_fbid=2149448042006068&id=2052833448334195
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Facebook and its Experiments with Augmented RealityBack in 2017, Facebook CEO Mark Zuckerberg envisioned augmented reality (AR) as a future of technology, while addressing developers at the Annual F8 Developer Conference (F8). With over 2 billion active users on Facebook, let us peek though the evolution of its AR platform. Zuckerberg was fascinated by the augmented reality concept right when he was first exposed to Oculus Go headset. He said, “I used to think that glasses were going to be the first mainstream augmented reality platform,” at his keynote at F8 in 2017. Contradicting him, Oculus Research Chief Scientist Michael Abrash noted that consumer-ready augmented reality glasses will not see the light of the day for at least 10 years from now. https://www.facebook.com/permalink.php?story_fbid=2141082726175933&id=2052833448334195
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Augmented reality exhibit comes to Union Mills HomesteadA new augmented reality exhibition has been on display at the Union Mills Homestead for about a week, with chances for visitors to see what Union Mills was like from the late 1700s through the Industrial Revolution. The exhibition — put on as a collaboration between the homestead, Carroll County Public Library and Balti Virtual — tells the story of Union Mills’ early industrial history and focuses on the grist mill and the tannery. Sam Riley, president of the Union Mills Homestead Board of Governors, said the history is one that doesn’t get enough attention.  https://medium.com/@arroundsmm/augmented-reality-exhibit-comes-to-union-mills-homestead-29ba0ce5fdf2
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ARROUND Working with Scania to Deliver New Augmented Reality CampaignIn order to bring their digital communications strategy into the 21st Century, Scania is entrusting ARROUND to cutting edge promotional campaign. Scania is a world leading provider of transport solutions. Founded in 1891, the company now operates in over 100 countries. The company is part of Volkswagen Truck & Bus GmbH. Under this umbrella, Scania, MAN and Volkswagen Caminhoes e Ônibus work closely together with the aim to turn Volkswagen Truck & Bus and its brands into a Global Champion. The company invests significantly in world-leading research and development, also pays significant attention to new technologies. Scania has turned to ARROUND and it’s leading augmented reality solution in order to bring the Scania brand to life and develop world-class advertising solutions and promotional campaigns, at once enhancing the effectiveness and power of it’s existing digital solutions while reaching and engaging with its audience in an entirely new way. More details to follow. 
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Why AR will soon dominate our realityAugmented reality will change the way we use smartphones. While recent attempts to get going were often just simple filters on our selfies — they’re called animojis or something — developers are now discovering the possibilities of ARKit and ARCore. And demos are showing us already: the next few months will be exciting. https://www.facebook.com/permalink.php?story_fbid=2139885709628968&id=2052833448334195
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3 Ways AR Creates Customer Value That’s Practical, Yet PersonalAugmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to become a transformative tool for media. What makes it so transformative and appealing to consumers? For one, while VR is largely a solo experience (at the moment, anyway). AR allows for a shareable digital experience rather than being isolated in a headset. AR is more natural for consumers in their current UX habits, being used to glance or being absorbed into their device, playing with their handset and getting a digital response from touch and gestures. AR allows consumers to invite their friends to experience something with them rather than passing a VR headset around to experience something alone. It is the layering and playful manipulation of real-world assets that have audiences engaged and eager for more. https://www.facebook.com/permalink.php?story_fbid=2138285546455651&id=2052833448334195
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