How the left see the red hats
#allbrandssmatter
People choose to associate themselves with brands by displaying those brands' logos. By wearing that brand, they are seeking to associate themselves that brand's identity and values.
- Chanel brand values are 'elegance, luxury and exceedingly good quality'
- Coca Cola brand value is 'happiness'
- Lamborghini brand value is 'Aggressive - Not for the faint hearted'
- North Face brand value is 'Never stop exploring'
By wearing gear from the brand, you want some of the magic of that brand to rub off on you. This is a deliberate choice. A girl buys a Chanel handbag because she wants to be seen as elegant and wealthy. Whether or not we believe the girl is elegant and wealthy is another matter,
but that is how she wants to be perceived.
A MAGA hat wearer buys and wears a MAGA hat because they want to be associated with the MAGA brand and want some of the MAGA brand magic to rub off on them. It is then up to the reader to decide what are the brand values of the MAGA brand, and how much of that should rub off on the person who chooses to wear MAGA gear.
But let's be clear,
the wearer of the MAGA hat wants to be perceived consistent with the MAGA brand values. That's why they are wearing the hat.
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