This number doesn't really have that much significance. Obviously every bitcoin user is going to rush and make an order the first day to test out the system (or inflate the numbers). But what does it say about sales over a whole year? Or how many new users it'll attract?
It's 100k more than they had the day prior.
Even if it only generates 50k for the remaining months (Only figuring USA )
That's 700k
Good for them