Important message from the CEO of the project Arround Neil Bryant:

Dear ARROUNDers!

I just wanted to catch up with you all, and let you know what we’ve been up to since our last conversation.

When we started the project, we already knew augmented reality was hot, but we had no idea that it would attract so much attention from a number of global brands. For a start-up, that hasn’t even launched its main marketing campaign, to garner the interest of global multinationals is simply stunning.

Given this demand, we understood that it would be better for us to roll out some custom solutions before the Token Sale so that we can actually show the world what we are able to do, rather than just talk about it. So back to the lab we went, and some stunning examples of augmented reality are now under development.

We’ve also expanded our development team, if you follow us on LinkedIn you’ll have noticed Artem has recently joined us as our CTO.

I’ll be making some more announcements about deals and partners in the coming weeks, so stay tuned.

Right now, we are running a Private Sale, with the minimum contribution of 1 ETH, which locks in a 40% bonus at the time of writing.

As ever, I am always here to answer your questions personally, so please feel free to get in touch anytime!

Sincerely Yours,

Neil Bryant
CEO
ARROUND INC

How measuring apps became a reality

Many smartphone apps now claim to do the job of the ruler and the tape measure.
Want to know the width of a table? Just fire up the camera, click on the start and end points you wish to measure between and let algorithms do the rest, with the final measurement presented as a number superimposed onto the screen.

https://medium.com/@arroundsmm/how-measuring-apps-became-a-reality-9856251db571

Hands-On: Codename Neon From Niantic Is A Real-Time Multiplayer AR Laser Tag Game

Pokemon Go, for all it does right to get people moving and interacting with the world through an AR lens, has a lot of limitations. One of the biggest shortcomings is how it handles the social aspect of the game. There really isn’t a way for you to interact with other players in real-time in the game world at all and even though millions of people play the game every day around the world, it often ends up feeling like you’re all just playing by yourself.

https://medium.com/@arroundsmm/hands-on-codename-neon-from-niantic-is-a-real-time-multiplayer-ar-laser-tag-game-1bdfbb54a7da

How will VR and AR impact our lives in the future?

The number of real life examples of AR – and virtual reality (VR) – are on the increase, throughout the entertainment and media industry, and every industry far and wide. Therefore, we should stop and look at the impact that these immersive technologies will have on the future of work and our daily lives as we know it.

https://medium.com/@arroundsmm/how-will-vr-and-ar-impact-our-lives-in-the-future-ac58e163c999

Five brands infusing AR with experiential marketing

The aim of experiential marketing is to create fun and memorable experiences, and forge a closer bond between brands and consumers.
Now, many are incorporating another big trend into the mix – augmented reality.
Here’s five recent examples, and reasons why they work.

https://medium.com/@arroundsmm/five-brands-infusing-ar-with-experiential-marketing-190a663eef8

5 top use cases for AR/VR in business, and how you can get started

According to an Altimeter report by analyst Omar Akhtar, the combined market size for augmented reality (AR) and virtual reality (VR) is expected to grow exponentially from about $18 billion in 2018 to $215 billion in 2021. With this growing push toward immersive technology, many business are questioning how they can utilize it and how to being implementing it into their strategies.

https://medium.com/@arroundsmm/5-top-use-cases-for-ar-vr-in-business-and-how-you-can-get-started-105cbfb2df6c

Sweden’s AR trials: a push for modern station navigation

One of Sweden’s leading train operators is currently trialling an augmented reality app to help passengers navigate the country’s busiest station. Claes Lindholtz, the app’s director of business development and digital transformation, speaks about the company’s strategy to draw on passenger feedback to improve key services and its willingness to push technological boundaries.

https://www.railway-technology.com/features/sweden-ar-station-navigation/

zSpace Unveils World’s First AR/VR Laptop

With today’s launch of the world’s first augmented reality (AR)/virtual reality (VR) laptop from Silicon Valley company, zSpace Inc., the laptop learning environment comes to life, allowing students to lift images from the screen and examine them in detail.

https://medium.com/@arroundsmm/zspace-unveils-worlds-first-ar-vr-laptop-8162a857aa1a

Augmented reality adds magic to learning

AR technology adapts into different fields including healthcare and the military. Most people have heard about the Pokemon Go game, which relies on a location system to deliver information. But not as many are aware of its application in education. Mayilyan hopes to increase awareness of the technology and further its application in education.

https://medium.com/@arroundsmm/augmented-reality-adds-magic-to-learning-7a0a7b6b833e

AF sees aircraft maintenance via augmented reality

The Air Force Research Laboratory wants to find out how virtual, augmented and mixed (VAM) reality technologies can be leveraged to improve aircraft maintenance.

https://medium.com/@arroundsmm/af-sees-aircraft-maintenance-via-augmented-reality-897c26af0412

Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle

Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.

Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment.


In the movie business, Disney/Pixar and Universal Studios have both used multiple AR platforms to push moviegoers to the opening weekends of their respective films.

Meanwhile, on the sports side, Fox sponsored an augmented reality experience to push its broadcast of the thrilling match between Spain and Portugal in the FIFA World Cup.

https://medium.com/@arroundsmm/disney-universal-fifa-world-cup-turn-to-augmented-reality-for-marketing-muscle-6a23eb7e4641

National Geographic's Open-Air Planetarium Displays Augmented Reality Constellations Through Aryzon Viewers

On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.

https://medium.com/@arroundsmm/national-geographics-open-air-planetarium-displays-augmented-reality-constellations-through-aryzon-7714f79ff4c0

Why Brands Need to Pay Attention to Augmented Reality Now More Than Ever

While online shopping enables people to make purchases anywhere, being able to visualize the product in a physical space is crucial, whether it’s the ability to try on a pair of glasses or match a set of throw pillows to your couch. In fact, even with the rise of online shopping, the ability to see, touch and feel products is one of the top reasons consumers choose to shop in stores versus online. Augmented reality done correctly has the power to change that.

https://www.adweek.com/digital/why-brands-need-to-pay-attention-to-augmented-reality-now-more-than-ever/

How to Launch Your Own Augmented Reality Rocket into the Real World Skies

Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!

In this tutorial, you'll learn how to make a simple augmented reality app for iPads and iPhones by using ARKit. Specifically, we'll go over how we can launch a rocket into the sky and ensure that it keeps flying based on "world tracking."

https://mobile-ar.reality.news/how-to/arkit-101-launch-your-own-augmented-reality-rocket-into-real-world-skies-0184922/

Google demo shows how AR can thrive on the web

Google has been hyping up augmented reality on the web, and it's easy to understand why -- it promises an immersive experience without requiring a special app. But what does that look like in practice?

https://www.engadget.com/2018/06/17/google-augmented-reality-web-demo/

This algorithm turns World Cup games into 3D augmented reality

Most of us will only get to watch it on flat television sets, as opposed to getting the three-dimensional experience of seeing it live and in person. Researchers from the University of Washington have come up with an augmented reality alternative, though.

https://medium.com/@arroundsmm/this-algorithm-turns-world-cup-games-into-3d-augmented-reality-8400c548ed38

Google’s AR Stickers will expand outside Pixel phones for the first time

Six months after their original launch, the Google Pixel 2’s AR Stickers are making it onto a phone from a different company: the LG G7 ThinQ. It’s the first time that Google has allowed the AR Stickers app to exist on a device that wasn’t part of its own flagship line, signaling a potential move to expand access to the feature.

https://medium.com/@arroundsmm/googles-ar-stickers-will-expand-outside-pixel-phones-for-the-first-time-8a470f258341

How Brands Are Enriching The Product Experience With Augmented Reality

Brands are using AR to tell the story behind a product or highlight future concepts, helping to immerse and inform consumers about company values and sources of inspiration.

https://medium.com/@arroundsmm/how-brands-are-enriching-the-product-experience-with-augmented-reality-739ef40a057c

Augmented Reality smartphone dongle bids the tape measure farewell

Just when we thought tapeless tape measures would be the year’s pinnacle of innovation in measuring devices, along comes a breakthrough that more or less gets rid of the measure to boot. The Arrim One purports to be the world’s first “professional” Augmented Reality measuring device — a small laser emitter which connects to a smartphone to size up straight lines, circles and angles, and shows those measurements in your AR view of the world. A Kickstarter to fund the project is hurtling towards its US$20,000 target.

https://medium.com/@arroundsmm/augmented-reality-smartphone-dongle-bids-the-tape-measure-farewell-bfaa9d36eeb9