That is the reality. The hope is to get a part of the marketshare in anonymity. Darkcoin/Dash is not going to surpass Bitcoin, end of point. What Evan and his totalitarian rule is doing now, is decreasing the chances of Darkcoin/Dash being used as an actual anonymous crytpocurrency within the crypto community, which is the only hope that Darkcoin/Dash would actually thrive.
I also agree it's not a smart move, looks like people also selling on the rebranding news.