Hi QuantumKiwi,

Most of the Bitcoin-based "hosting companies" that have come prior to you have been crap startups, probably resellers posing as real hosts.  Either terrible customer support or terrible hosting services (slow, unreliable, etc).  Or both.  So, I think your #1 selling point would be simply pointing at your track record of happy customers (which you hopefully already have), and showing people that you ARE a reliable, trustworthy, customer-oriented host.

Users looking to host financial services on your platform would also be very interested in your security practices.  Are the disks encrypted?  Does anyone have local access to the server in a logged-in state, or would they have to restart the server and enter a different username/password to gain access?  There have been Bitcoin thefts by workers at datacenters, so creating a bulletproof configuration where no one besides the person renting the machine can gain access to the system while it is logged in is important.  And of course, disk encryption is equally important as well.  Publishing a lot of information regarding your security practices could go a long way in securing trust among the Bitcoin community.

Just my two bitcents.