The Custom Value coin is a pre-order just like the 1 BTC coin. I'm sorry that this wasn't sufficiently clear on our website but it is said there.
We are prioritizing the Custom Value coin because it is more likely to be used as a Christmas gift. The ETA for shipping is early December.
Oooh, I see! I guess I got confused because of the email that I got from you guys:
Your order has been received. Our delivery estimate is 2 weeks, though we usually process all orders once a week. You can check the status of the order from "My Account" at any time and there will be an email notification when we have shipped the order.
Because of that I expected it to ship any time soon. My bad!