Wall Street was not impressed by Apple’s big push into augmented-reality

In a Worldwide Developer Conference light on major news, Wall Street analysts clung to Apple's update on augmented-reality — but they were pretty underwhelmed by what they saw.

https://medium.com/@arroundsmm/wall-street-was-not-impressed-by-apples-big-push-into-augmented-reality-c5b6c45f984e

Augmented reality is changing how we buy furniture

Some furniture makers are turning to augmented reality to help make the process of deciding to buy online easier. After downloading an app for your smartphone, you take a picture of your living room. The app can then place a virtual image of an item of furniture into the photograph, which will give the customer an idea whether what they are buying will match their home.

https://medium.com/@arroundsmm/augmented-reality-is-changing-how-we-buy-furniture-83cd3645d23c

The 5 most important announcements Apple made at its biggest conference of the year

Apple made a ton of important announcements at this year's Worldwide Developers Conference (WWDC) keynote.
But while some announcements were fun and exciting, others laid important groundwork for developers, consumers, and Apple itself.

https://medium.com/@arroundsmm/the-5-most-important-announcements-apple-made-at-its-biggest-conference-of-the-year-c05b2dac8935

Hi,

If you consider how much of Google and Apple’s resources are being put into enabling their devices to run AR, then you’ve got an idea of how seriously to take it. Also, AR in itself doesn’t have to be resource hungry. It uses GPS but if the user isn’t moving around (like in a car), then that GPS doesn’t always have to be on for example. There are some great opportunities in AR that we think we can take advantage of, such as building the AR backbone map – collecting all the physical data points of the real world that we can use to build the AR experience (Google maps isn’t accurate enough by the way, plus it doesn’t map interiors) and giving the people who mine this data a stake in it via the blockchain. If we add a unique social experience and a way to give offline retailers the same kind of advertising tools that e-commerce retailers have had for years (we’ve already got our first agreement to roll this out to nearly 2,000 locations) then we think we’re onto a winner.

As for using handheld devices rather than smart glasses…our experience presenting ARROUND in various parts of the world shows us that people are already happy to use their handheld devices for AR, but yes, when smart glass appear late this year, or early next year, we’ll already be ready with a social network, ad network and AR map…not a bad place to be.

10 industries utilizing augmented reality

Augmented reality has made a monumental impact on our everyday life for not only amusement purposes, but for our business as well. AR is the definition of a game changer and the manner these industries choose to use it is simply genius.

https://medium.com/@arroundsmm/10-industries-utilizing-augmented-reality-3c24fb7b7819

Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy

Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.

Between with Photoshop, Illustrator, Creative Cloud, and other applications in its portfolio, Adobe is arguably the top maker of software for creatives. However, Unity and Unreal Engine 4 are the dominant platforms for 3D content creation, and, therefore, the leading development tools for augmented reality.

https://next.reality.news/news/adobes-project-aero-takes-unity-unreal-for-ar-content-creation-supremacy-0185142/

Augmented reality app to allow the world to step into Scotland

A “ground-breaking” app that invites the world to step into Scotland has been created as part of a global marketing campaign.
The augmented reality (AR) app gives users across the globe the chance to experience the country’s rich landscapes and attractions through their mobile phones.

http://home.bt.com/tech-gadgets/tech-news/augmented-reality-app-to-allow-the-world-to-step-into-scotland-11364276471813

Apple and Pixar partner to push augmented reality

Apple + Pixar = even better AR
If you didn't know, Apple on Monday began its annual Worldwide Developer Conference. As part of it all, new technologies, devices and updates were announced. One thing to come out of it was that Apple has partnered with Pixar to enhance their influence on the augmented reality world.

https://www.komando.com/happening-now/463824/apple-and-pixar-partner-to-push-augmented-reality

Thank you!

How AR is poised to transform event marketing

When predicting marketing trends for 2018 and beyond, analysts and prognosticators tend to lump together virtual reality (VR) and augmented reality (AR). The technologies are linked; both have a history that stretches back decades, both are in the midst of a renaissance driven by the rising processing power of mobile devices and both promise connections with audiences on new sensory levels.

https://www.marketingdive.com/news/how-ar-is-poised-to-transform-event-marketing/524616/

Sotheby’s Launches First Augmented Reality App for Real Estate

Enter Augmented Realty. Sotheby’s International Realty has just introduced the Curate by Sotheby’s International Realty App which allows you to furnish an empty room in a variety of styles. The vision is to transform the home buying experience, making it easier for both buyers and sellers alike.

https://medium.com/@arroundsmm/sothebys-launches-first-augmented-reality-app-for-real-estate-9e20d428e455

Apple to debut phone-to-phone augmented reality

Apple next week will debut tools to let two iPhone users share augmented reality while limiting the personal data sent to its servers, two people familiar with the matter said this week.

Augmented reality (AR) allows viewers to see virtual structures superimposed on their surroundings via their smartphones or other devices. It is the technology used in mobile game Pokemon Go, and by industry, such as factories seeking to map new assembly lines. Apple and rival Google are racing to release AR tools to attract software developers to their platforms.

https://medium.com/@arroundsmm/apple-to-debut-phone-to-phone-augmented-reality-cafe15ad0942

Demand for augmented and virtual reality expected to soar this year

Demand for augmented reality (AR) and virtual reality (VR) technologies will see explosive growth this year compared with 2017, according to a study released by International Data Corp (IDC).

The research firm forecasts that worldwide spending on AR and VR products and services will reach $27 billion in 2018, a 92 percent increase year over year. It expects to see spending on these technologies and services achieve a five-year compound annual growth rate (CAGR) of 72 percent over the 2017 to 2022 forecast period.

https://medium.com/@arroundsmm/demand-for-augmented-and-virtual-reality-expected-to-soar-this-year-b973d46a32eb

10 Real Use Cases for Augmented Reality

Augmented Reality (AR) is emerging as one of the key drivers of the tech economy. By some estimates, the total value of the AR market is expected to reach $100 billion by 2020.

That’s because AR apps, headsets, and smart glasses hold the promise to add value to virtually every industry — from retail to industrial manufacturing. AR is already showing potential to solve some of the biggest problems and pain points, and we likely won’t have to wait until 2020 for AR to make a big impact across the board.

From education to remote work, here are ten of the best uses cases for AR technology that are set to emerge in the near future.

https://medium.com/@arroundsmm/10-real-use-cases-for-augmented-reality-83c1744b3c55

Porsche now using augmented reality glasses to repair cars

Porsche prides itself on its high-tech sports cars. But now it's bringing that passion for the cutting edge to its service departments.

The German automaker announced Tuesday that it is supplying its 189 U.S. dealerships with augmented reality glasses that can help mechanics solve issues that arise on today's increasingly complex automobiles.

https://medium.com/@arroundsmm/porsche-now-using-augmented-reality-glasses-to-repair-cars-7874d5497133

Take a break, grab a coffee and read our new digest

https://medium.com/@arroundsmm/top-11-stories-in-the-world-of-augmented-reality-you-could-miss-may-21-may-27-742ea287a5f4

Hi! Yes we have: https://arround.io/content/file/arround-one_pager-en.pdf

Brain Surgeons Get a Better View From Augmented Reality

Brain surgery is never going to be easy. When a surgeon is removing a tumor, even a slight miscalculation in the angle of entry can interfere with important functions of the brain.

But augmented reality—blending digital imagery with the physical world—may help surgeons keep their focus at critical moments during the task.

https://medium.com/@arroundsmm/brain-surgeons-get-a-better-view-from-augmented-reality-dc8ab23667

BIM and Augmented Reality — An enhanced view for enhanced outcomes

Building Information Modeling is already making the life of construction (AEC) professionals easier, enabling them to more efficiently plan, design, construct, and manage buildings and infrastructure. By bringing BIMand Augmented Reality together, the construction industry is geared up to have an enhanced view of the different phases of the project lifecycle and thus have enhanced outcomes.

https://medium.com/@arroundsmm/bim-and-augmented-reality-an-enhanced-view-for-enhanced-outcomes-4eea98087241

5 Ways AR And VR Are The Future Of Business

Technology is changing the world of business we know today. Over the past 30 years, businesses have seen the PC, the internet and now VR (virtual reality) enter its environment. Even though VR has only entered mainstream in the past year or so, it already has a huge following from consumers.

However, businesses tend to lag behind consumers when it comes to taking on new technology and this is the case with VR. but it’s catching up. According to Tech Research Pro, 48% of companies are putting VR on their strategic business plans over the next few years. With this in mind, here is the future that VR and augmetned reality (AR) have in business.

https://medium.com/@arroundsmm/5-ways-ar-and-vr-are-the-future-of-business-4eaa625318a4