Sometimes a working product or an already establish business model get less fund from the investors and those that have only smoke and promises get more attention. Hope Exenium will raise a lot.
Primarily this is due to marketing. Those who have created something to relax and spend less time and money on advertising. And those who have only the words in the first place are forced to spend time and money on advertising. Therefore, it turns out! I hope that the team of this project won't do that.
I've been saying this for months. if you want your project to succeed you have to advertise. that's how you get the word out.
Marketing campaigns are always a big factor in the ICO. Having a good campaign with a solid project is the best way to get investors.
Well of course, that's not just with ICOs the case, but with everything you try to sell. If you don't make good advertisement, you can have the best product, as long as no one knows about it and it won't be sold.
Certainly something that should be an attack on any ICO, support BTC for its large volume of project supporters, and good marketing, Team videos demonstrating their mastery of the concept also tend to bring in more fans.
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