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i agree with the original poster.
the police cannot help you with this, they're just not equipped to.
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i don't think it will scare people, i think it will put them at ease and see no reason to be afraid of it.
right now bitcoin freaks people out because of the language associated with it: digital gold, digital money, decentralized currency, be your own bank etc.
too heavy.
let it be fun and magic for a while. if it really starts working and the right infrastructure springs up around it that it can and should be used for 'serious' financial transactions, then the tag changes along with everything else.
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they're just words, folks.
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i just want to say that it makes me sad to see this thread every time i login here  please don't kill bitcoin with all of this stupidity. on the one hand, i hope you guys figure it out so there is some notion of accountability within the community. but on the other hand, i feel like any conclusion is going to be inconclusive, and you're just going to ruin good reputations and good people by wasting all this time on a witch hunt. next time some great new bitcoin web app develops, i hope you will not all be so quick to deposit your entire cache of 'coin... Since you are new I will forgive you for wanting this to get out of the limelight however this needs to stay in the limelight until there is closure. Closure on this disease is far more likely to save bitcoin than destroy it, we saw heists such as this with the mybitcoin fiasco last year and it lost limelight far too early without anyone held accountable and that needs to change immediately. you're probably right, and i guess every great project has its growing pains, but it's still awful to watch. i really love bitcoin and think it can change the world. if it ends up never being able to climb out of obscurity because of stuff like this (read: the bad publicity that it causes), then i think that's a real shame. |
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i just want to say that it makes me sad to see this thread every time i login here please don't kill bitcoin with all of this stupidity. on the one hand, i hope you guys figure it out so there is some notion of accountability within the community. but on the other hand, i feel like any conclusion is going to be inconclusive, and you're just going to ruin good reputations and good people by wasting all this time on a witch hunt. next time some great new bitcoin web app develops, i hope you will not all be so quick to deposit your entire cache of 'coin... |
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i'm with dunand and others. why is it being changed now? i would like to direct your attention here: https://bitcointalk.org/index.php?topic=94883.0really, the important stuff is figuring out the messaging and "brand values", then worrying about things like logos and specific copy. |
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Oh, I see what you are doing here. I'm opposed to the idea that bitcoin requires any kind of deliberate marketing, and certainly doesn't need any kind of emotional sell. The economic advantages are all that's necessary to get people to start to use it, and once we break the mainstream barrier (roughly 12% of the population has heard of it) then everything is self perpetuating anyway. If bitcoin needs a marketing plan to succeed, than it really is just a scam & I don't want to have anything to do with it. But that's not what it is, in marketing parlance, it just 'sells itself' on it's own merits. The people who understand it will benefit by joining this economy earlier rather than later. Let the late comers come on their own time.
i think the industry has jaded me to the point where i doubt the possibility of this. nothing is inevitable. |
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if you're looking for the mainstream byline, the sell is "it's magical", nothing more.
I disagree. Simply, "it's a cheaper way to buy things over the Internet" is a winning soundbyte. once again: - it is most effective to sell to emotional response. - "cheaper way to buy things over the internet" is not an emotional sell. - bylines and catchphrases (messaging in general) don't need to include FACTS to be effective or relevant. - unless they are ethereal ("magic"), definitely don't make statements that you can't guarantee. all of you guys/gals who are ignoring what I am saying about that: please ask someone you know who works in the marketing and advertising industry. convey your ideas and see what they say. i'm quite sure they'll say the same things i'm stating above. |
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I've always liked the term Internet cash. Cause that's really what it is. We've never been able to send money to each other over the internet before. We always had to go through a third party (bank). Now it's possible to send it to each other directly.
it's too vague/non-distinctive. also, the mistake in this idea is that you're once again playing to a technical property. in this case, the liquid property of "cash" vs all the other methods of payment. too specific, not emotional enough! |
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I'll also think we'll see $3 again in the next 12 months. We are probably a long way to from any significant stability.
oh man that would be AWESOME |
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i want to really stress not to say much more than 'it's magical'. i've seen a lot of people trying to extoll the virtues of bitcoin in terms of:
- you can manage it yourself!
- there are no banks!
- it can be anonymous!
- you can buy drugs and influence the creation of titty pictures with it!
and almost none of this gives the average person any degree of comfort.
if you're looking for the mainstream byline, the sell is "it's magical", nothing more.
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*Magic Money
*Internet Money (my favorite, totally generic yet instantly understandable by 99% of population, shows confidence in taking the crown as the Internet money, implicitly crushing all other past and future pretenders)
*Global Money
*Magic Internet Money
*Global Internet Money
*Smart Internet Money
"Computer" or "Mobile" are excessively restricting adjectives, IMHO...plus "Mobile" will not translate well to other languages where different terminology or shorthand is commonly used to mean "Mobile Phone"...
we're talking about an english-language campaign here, addressed at an english-speaking audience. don't expect what works well in one language or region, to work well in others. that said, i've traveled pretty extensively and "mobile" seems pretty universal, with some exceptions. BUT... "Magic Internet Money" is a pretty good compromise, if that's what we're going for here. it's a great counter to the critics who call it that condescendingly, embracing just so. Bitcoin: Magic Internet MoneyEver think that money could be magical? |
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that is much less effective than "magic computer money", sorry.
'engineered' makes it sound like it's something very technical. that's not a good way to sell it to people on an emotional level.
That's because bitcoin as a system is very technical, and well thought out. You don't need to know exactly how your bank is protecting your money, just that they have a good system. A modern Toyota car is incredibly complex and technical, but people like them because of their reliability and durability. Consumers like Toyota engineering and they feel safe with their products. I even hear "German Engineering" as a desirable characteristic from people who can barely open the hood of their car. Maybe "engineered" isn't exactly the right word to go with, but the slogan needs to set bitcoin apart and offer a high level description at the same time. People need to know bitcoin isn't some short-sighted nerd-fad so they don't discount it right at the start. We need people to take it seriously and think that it sounds trustworthy. in terms of what works in marketing, this kind of thinking on a mainstream level went out the window in the late 1990s. the emotional sell is where it's at and the technical details don't matter. the more you add, the less effective this effort is going to be. |
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Ira (bearbones) and I were chatting today. We've come up with a new slogan which should be made the official slogan of Bitcoin: Bitcoin
Magic Computer Money So the new strategy is that whenever you're introducing Bitcoin to someone, don't try to explain how it works, or why it's so amazing. Just say, "it's magic computer money." Also, when users open up the Satoshi desktop client software, there should be a new splash screen that flashes black and yellow real fast for about 5 seconds and it should say "MAGIC COMPUTER MONEY" Thoughts? That's essentially how I explained what bitcoin is when I sent a casascius bar to my grandfather as a gift. "It's magic computer money" gareth, you are in Manhattan right? ask your advertising-industry friends what they think. |
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i don't see what any of that has to do with Bitcoin, or why it would need to associate with those things.
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and by the way, i still really like "computer", because it kind of dismisses playfully some of the perceived/true/media-hyped complexities. it IS magic computer money, after all.
my tweak to "mobile" is merely about the present times, and the fact that people are seeing the computer as something somehow less important/relevant than mobile devices (even if they are just computers themselves). it also brings with it a connotation of freedom, of not being tied to a large device, of being global.
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it doesn't have to age well.
almost no slogan lasts longer than 5-10 years. i would encourage you to look into this yourself.
this is another misunderstanding from people who have not worked in this industry: slogans, catchphrases, logos, and even names change with the times, evolving with the product and its use/intended uses.
for now, "mobile" works. tomorrow, you might as well replace it with "brain".
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