ImpactChoice has very limited blockchain experience, as far as the author can tell. Further, there will only be 60% of the overall tokens distributed. 40% will be held onto by the company. That 40% of the tokens will be held by the team itself could represent a less attractive distribution pattern than offered by some other token sales. hope they will distribute atleast half of 40% tokens so it will be more attractive.
In fact we have direct experience of building a blockchain application based on our domain expertise. In September of 2016 we decided to re-build our carbon mitigation solution to use DLT as the transactional data store. When it came to making a call on which DLT architecture to use we chose Multiledger as it had the most mature codebase and API set available to us, at the time. The Hyperledger & Corda codebases where too fluid to code against considering we had a hardstop of delivering a working blockchain based carbon mitigation solution by 17 April 2017, for launch at World Travel Market Africa, which we achieved.
With respect to issuance and reserve - token holder value should be created due to the dynamics of supply & demand where the medium of exchange is in limited supply. As we ramp the volume & value of transactions across the Natural Asset Exchange using EARTH as the settlement mechanism, due to fixed supply, naturally the value should appreciate due to scarcity, which in turn should lead to an increase in the market capitilisation of EARTH. Growth in EARTH market cap is core to our captial reserve strategy to be able to fund RE and W2E projects, again activities which should result in an appreciation of the overall market cap, for the benefit of all stakeholders in EARTH.
Please look out for important announcements in the coming days...