[img]https://i.imgur.com/arRowiR.jpg[/img]
uses (same as Bitcoin) the Ubuntu font due to obvious reasons.
http://font.ubuntu.com/regular style, it's clean and scales nicely.
80% black for the text as it's less "hard"
For the green color, that generic green of the actual logo is too cheap and doesn't reflect a distinct and serious image.
#006633, web safe, works very nicely for UIs and is distinct due to the bluish tone.
Good scalability (UIs, tiny logos on exchanges, favicons etc..)
Works perfectly in any dimensions, greyscale and b&w.
Shadows, fine lines, outlines are not suited for a logo mainly used on screens/low res.
Vert needs a slick ID, not only a logo.
- defined colorpalette for web & print
- logo (that works from 16x16px up to unlimited)
- dedicated font (that is free, professional and represents the spirit of cryptocurrencys)