Arent they too hasty on building up their exchange platform ? Because as I see that the ico sale will only last for 10 days. But if they have a reasonable, honest and well presented project I think it will succeed.
Havent you read their white paper? Though they dont have much details in this announcement, I happened to find their Whitepaper and i was amazed. Too detailed and unique. They will be providing a secure, fast and unique services as an exchange. There even used terms i never heard in the cryptocurrency world.