Marketing is wide as a course and has different sub subject under it, from digital marketing, telemarketing, advertisements, branding and packing etc's .
Marketing is a need in every sector. Software to hardware, business & job everywhere marketing is a need. Marketing is a complete platform and related to all other platforms. It has several tranches likely to you said here. Every single tranche has its own marketplace, where the marketer & consumer gather for own needs. For what, there are different course for different tranche.
Cryptocurrencies should be regareded as a course in marketing and taught in schools as a subject for marketing disciplines ,it will help build foundation and give a basic knowledge & understanding to the students and make everyone see how vulnerable cryptocurrencies have become.
I think you mean crypto marketing here, right?
There are huge courses about crypto marketing, you can see online. Also on YouTube you can see huge channels about crypto marketing.
It would be outstanding if crypto marketing would grant as a different subject in school. But it is only possible if the government grants crypto education. But at the same time, crypto is illegal in most of the country.
So now we can only expect to legalize cryptocurrency around the world, then it would not be too surprising to see crypto school & universities.
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