Another thing that's wrong with these devices is that they should be able to be run from a laptop power supply brick - so 12-20V input or 12 x root(2) V (12v lighting transformer)
I'm not sure what you mean, but they do run from a power supply brick?
My criticism of this device from Bitmain is that the cost is such that it can never be recouped. This is a coffee table device, a conversation piece, a piece of art, but it will never make the purchaser money.
If Bitmain really wants to support the home miner, the design has to be drastically simplified so that people can make a working miner with parts from their junk box.
To wit, no power supply should be included plus the purchaser provides a heat sink and cooling. It should be a barebones device which can run from a range of voltages (12V from an old ATX power supply or 18.5V from a laptop brick - in other words whatever is to hand), it should be available with an order quantity of one and the price should be such that no VAT or duty is payable. Delivery should be low cost.
I don't know what the market for such a device would be, but considering that the Raspberry Pi has sold 3 million, there is evidently considerable demand for products for hackers.