I'm also one of the testers and can give you my view on it, how I plan to use it.

First: If you store funds on an exchange you don't have the private keys but they have. That's the most important aspect.

Second: I personally don't feel safe to store funds in any case on an online-device. I wouldn't use the Factom-wallet to store FCT and I also won't use exodus to store FCT.

What I did in the past, and with exodus it's much more fluent in future:

I generate a keypair offline, whenever I buy Factoids I send those to a cold-address and I only import a private key if I want to do a transaction - let's say back to Poloniex.

Why is Exodus so good? Because it's fast. I don't need to download the blockchain and wait until it's fully synced. I just open the wallet, type in or copy-paste the private key, funds show up and are ready to transact. Even if my device would be compromised, a potential hacker wouldn't be fast enough.

And in any case, also if funds are stored on a computer with exodus, it's much safer than storing it on any exchange. That's really something I wouldn't ever do when it's about more money. The number of hacked exchanges is much too high to ever feel safe and the Bitfinex-hack has proved that even exchanges with very good reputation are vulnerable.

I don't understand how you come to the conclusion a token can more easily 5x than it can 2x.

Are any projects choosing ETC??

Counterparty Blockchain is public blockchain, which is based on bitcoin blockchain. Counterparty can't be mined, they have proof of burn. You can buy XCP in poloniex: https://poloniex.com/exchange#btc_xcp

1 + 2 = Counterparty/ BTC
3. No

before even asking about the need of blockchain needed in a table of chair. you have to ask about any currency
why need to put fiat into a table or sofa
why need to put gold into a table or sofa.

the idea's i have come up with

table.
at a restaurant you fund your restaurant table with funds (like a bartab). that table is reserved for you. the waiters know you can pay the bill and you can just move funds across when you order specific items. thus no issue about not paying your bill or embarrassment of card decline when on a date.

sofa.. hmm.. lets instead choose movie/orchestra/music venue chairs. buying a ticket puts funds into the seat. thus unlocking a physical electronic padlock that releases the chairs vertical position for you to unfold it and sit in it.

ok lets look at sofa.
imagine sofa's only last for 10 years of sitting on before people ware them out rubing their ass into the chair to need to replace it. or imagine for health and fitness you want to penalise yourself for sitting on a sofa too long.
each hour on the sofa costs a few pennies. which over 10 years adds up to cover the cost of a new sofa. (self funding/saving up).
it also makes those trying to stay fit to remind themselves to do exercise if it starts costing them something to sitdown for an hour.

One innovative solutions would be to use bitcoin connected with furniture like sofa/chair. When user will pay a defined amount then only the user will be allowed to seat otherwise it will stay in folded condition. This type of sofa could be used in public gathering like bus stop where user could pay and sit just like pay and use toilets. And from then the owner could make some profit.

Do you mean buying online furnitures with bitcoins?
If you want to integrate Blockchain in furniture its possible.

You may want to read this. http://blockchain-finance.com/2017/01/23/nova-lifestyle-partnership-brings-blockchain-to-furniture-market/

This company is distributor of furnitures and want to incorporate blockchain technology in their business.

im guessing english is not your first language, to which i do not disrespect. i travel the world and speak to many cultures and always humbled by such.

but i have to ask.
you keep mentioning the word "furniture"

do you mean like a sofa or table in someones home.
do you mean like a sofa or table manufacturer building such furniture
do you mean like a electronic household furnishings such as TV, room heaters, window blinds, fridges.

please give an example of what you are specifically asking for. EG pick a piece of furniture. or what you mean by the furniture. using it, making it..

Do you mean as in like a form of payment for purchasing it or like as integrated in some why into the furniture ?

IBM ADEPT
https://youtu.be/U1XOPIqyP7A?t=2m44s