Yes, this is true. After (if) Avalon ASIC hits next week, after difficulty adjustment, expect it to take 12000 MH/s to earn 1 BTC/day. Once (if) BFL gets their ASICs online....well....a lot more will be needed.
I don't think Avalon's small batch will increase the network's difficulty THAT much. At least not at first. Not like it will be once Avalon comes out in more batches, and BFL starts shipping.