Why do you need an Ico when the tech is already working?
Reasons:
1 . Marketing.
We want the majority of ETH users to use simpleENS to send ETH.
This will require a very large and well planned marketing campaign.
Which will be expensive.
2. Staff
Sending ETH is not a friendly experience right now.
Newbies unfamiliar with ETH are intimidated by the experience.
We want to hire support staff to walk people through sending ETH.
We also need funds to hire marketing directors and programmers.
3. Development
To accelerate the use of simpleENS. We will create decentralized exchanges, similar to etherDelta, that accept simpleENS addresses.
Gambling Dapps that accept simpleENS addresses.
We will also create lending markets that allow people to use their
simpleENS addresses as collateral.
In summary, we need funding so that simpleENS can
dominate this space.
Everyone who sends ETH to friends should be thinking about
simpleENS. This is the goal.
Let me know if you have other questions.
OK now i see the bigger picture, success to you and us all