I am interested in the concept, how do you plan to market it?
Marketing blockchain-based products with crowdsale funded projects is an ever evolving field.
To start with, of course, we're targeting our marketing campaign to crypto-enthusiasts who are more likely to participate in our crowdsale than the average sports fan.
Our target markets are USA (US citizens are allowed to participate on our crowdsale) and Western Europe (we run localised campaigns in different countries), we also work in Russia and CIS. Though we don’t forget about China.
These days we’re focusing on the inbound marketing by providing comprehensive information that is easy to grab. Our core instruments are:
1. Our major assets are a localised regularly updated website and whitepaper
2. Long-form blogging on Steemit and Medium
3. Listing on ICO tracking sites (got listed on many of them, one of the most recent is the featuring we get for free on
Cointelegraph)
4. We’re active on the most popular social networks like Twitter and Facebook, for instant messages we use Telegram chats and channels
5. We also establish presence on niche sites like Bitcointalk
6. Our code is available on
Github 7. Prominent athletes vouch for Scorum (check out our
YouTube)
8. We’re not active on media yet, but already got some coverage highlighting athletes support
9. You can also meet us at conferences and exhibitions, we also organize and speak at educational events and workshops
10. We offer a
referral program, that allows participants to get Scorum Coins for free — 5% of each attracted purchase goes to the affiliate.
As we get closer to the crowdsale, we'll be intensifying our efforts to ensure massive awareness about it among our target audience.
Since our blogging platform and statistical center are already in the final stages of development, Scorum will be ready for a rapid rollout of the platform post-crowdsale. By that point, our major marketing push will center on the 2018 FIFA World Cup since it's a huge international event and a great chance for early Scorum users to publish content that will get world-wide attention. Writers on our platform will have a vested interest in marketing their own content as well since they are getting crypto rewards for it, so this will snowball in everyone's favor."
That's great you guys have a Github, so it's all going to be open source at launch?
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