This will probably only be done for a week or so, it will get unmanageable very quickly
Just need it long enough for people to learn to go to the source of the issuing of the asset (website, forum thread etc) and get the Nxt account number and ticker of the asset being issued for the Asset issue.
Don't believe what you read in Asset Exchange without confirming it independently. Scammers want your money, don't give it to them willingly