Thanks for your comments, LennonNZ!
How do you know what a Unique Impression is. As I have lots (Well all of them) of mobile users a lot of carriers NAT them to the same IP Address.
We count globally unique IPs per 24 hour period. That means if we saw this IP during last 24 hours, it won't be counted as unique (even if that impression was not from your site).
It shouldn't be a problem since we are not pay-per-click or pay-per-impression. We distribute advertisers' money among publishers with respect to their unique traffic. So absolute numbers are not important (only the relative ones are) and all the publishers are in equal position.
I have a 300x250 advert and it shows 3 text ads. At the moment 2 of them are the same all the time. Maybe you can change it so it only shows unique adverts and doesn't show the same advert twice/three times.
Probably that means that advertisers that paid to your site don't have graphic banners of 300x250 currently. Probability of each ad being shown on publishers' site depends on amount of money paid by advertiser to that site. If there are only 2 advertisers for this ad unit then there is not much we can do about it. Though there are 21 active advertising campaigns currently, so it is a bit strange. What's your ad unit id?
Are the places which the adverts linked to actually looked at. I can see 1 advert at the moment.. all it goes to is another page with a single advert on it.
Yes, ads are pre-moderated. We ban obviously harmful content, and flag controversial one as such in order to protect publishers from ads that they wouldn't allow. However this process is subjective, so if you feel we made a mistake - please let us know.
the Quality of pages where your adverts are on. Do you check them?
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There is no content except adverts! If someone is searching for a certain website to place their adverts on .. its near impossible.
No, we are not restrictive towards our publishers, we don't evaluate the quality of publishers' sites and traffic they generate. We kind of shift this responsibility to advertisers.
Advertisers can either find particular sites in catalog (or using search feature), or start a massive advertising campaign with enabled goal tracking and find out which traffic sources are efficient for them. Then advertisers can use an API to reward efficient ad units in order to get more traffic from them. Alternatively they can start a new campaign with ad units that work good for them.
However I agree that catalog is not convenient. There are many useful sites in it, but they are hard to find among all that trash. We plan to change it.
Thanks again for your time & feedback!