Hello, can you tell me more about the technology used on the platform?
The main advantage of Adhive.tv over the current system of multiple influencer marketplaces is that there is no time wasted on peer-to-peer communication between advertisers and influencers. With AdHive, advertisers do not need to choose a particular influencer and control the placement — the platform does it automatically. The platform will choose relevant influencers, propose tasks and conditions, confirm acceptance of terms, ensure proper placement, and release payment when the task is complete. All these actions are performed automatically, saving time for advertisers. One of the features of the platform is complex and reliable assessment of native video ad placement efficiency by community members, making advertising measurable and understandable with proven results. The Platform can analyze the mentioning of words and showing of brands on video channels to find the volume of brand coverage and that of competitors.
But for more intricate details please refer to our White Paper