The second cause of food risk vulnerability is motivation. Farmers and distributors are motivated to tamper with food products due to the factors below:
- Minimisation of cost is also a cause for fraud
- Level of competition and trustworthiness of certain producers relying on customer loyalty

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Once Bamboo initiates transparency and open source data regarding farm produce and practices, national food control systems will be strengthened and awareness of food fraud will be raised. The current issue of poor husbandry means that users have no information on how food is produced, processed, and prepared for them. Farmers with Bamboo labels will make their processes transparent and all parties will benefit from the data.

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Through our agriculture scheme, we want to work on clarifying the definitions of food integrity, food authenticity, and quality by implementing biosecurity requirements as part of the insurance offering. By providing this data of farmers enrolled in the scheme, large food industries can be supportive by ensuring their suppliers are regularly audited.

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In June 2019 during the commemoration of World Food Safety Day, the UN stated:
“Unsafe food kills an estimated 420,000 people every year.  Foodborne diseases impede socioeconomic development by straining health care systems and harming national economies, tourism and trade. With an estimated 600 million cases of foodborne diseases annually - almost 1 in 10 people in the world fall ill after eating contaminated - food safety is an increasing threat to human health. Children under 5 years of age carry 40% of the foodborne disease burden with 125 000 deaths every year.”

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The Bamboo Ecosystem can do more for the global human health and environment by improving the health of animals (morbidity and mortality.) This can be done by rigorously innovating ways in the form of insurance and services to improve the quality of animal and plant productions. Agro-food has a direct impact on the health of people and our planet by providing nutrition and impacting environmental sustainability. A balanced diet comprising of meat, milk, eggs, vegetables, and fruits improves nutrition, supports physical and cognitive development, and maintains a healthy weight


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