it will eventually happen for everyone or they will simply give up and leave. as we have been seeing in the past. people usually come in bitcoin for two reasons, either they want to make profit and don't care about what bitcoin is or they are interested in bitcoin as a decentralized currency in which case they will stick around and learn more about it to understand the true potential of it.
this doesn't mean people can't switch camps or can't be in more than one group though.