Yes. When companies have a finished, working product, it is worth it. Check out KICKICO for example. They also have an amazing bounty campaign going on right now to get some of their coin for free.
I invested in KickICO and I am waiting for big returns
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
. Their team is amazing as same as their project.
Otherwise investing in ICO is pretty cool, but be careful - find a good project, join telegram/slack community and find out sthg about the project. It is not so risky then