In addition to the team and advisor, what interested me is the concept i.e. the problem they are trying to solve. I willing to invest more to project that I really like for what they trying to achieve, even if means that there is little short term gains to be had.
This is exactly wat to look out for in an altcoin project. The team behind it, the roadmap, the whitepaper. 2 projects caught my attention last week. One wants to provide a platform for people to access cheap renewable energy. The other was about data collection from different parts of d world.