Why should we be ashamed? Of course we hoped to reach a higher goal as well but just as the TEND Token Sale opened on 27th January 2018, the crypto-, as well as the traditional market, witnessed a sudden and sharp correction, creating enormous uncertainty in the markets. The after-effects of the shock are still being felt and back to buzz is by no means in sight.


Building The TEND Community

In spite of our being far short of the funding amount of 30m CHF that we had aimed for, there are a number of very good reasons why the Token Sale has created enormous value for TEND. The biggest one is that our token sale has enabled us to build a strong community of supporters who will help us shape our business.

● We have attracted 500+ investors from across the globe and have created a strong and loyal community movement
● We have built a strong social media following
● Exceptional market presence was achieved through broad media coverage: approaching 100 media mentions incl. Reuters, Bloomberg, Nasdaq, VICE, CNBC, Coindesk, Business Insider, Cryptoninja, Cointelegraph


A Springboard for Our Product Launch

The lessons of the TEND Token Sale process will assist us as we further develop and bring our product to the market:

● The standard of compliance of the TEND Token Sale, including KYC and AML processes, has been a test bed for eventual customer onboarding following product launch in April
● The technical development of the ICO smart contract was successfully executed and tested, and can be used as the basis for the forthcoming ‘mini ICOs’ of asset tokenization; a fundamental piece of the TEND product
● We have created enormous interest amongst followers keen to be part of the initial product launch in April. Three times oversubscribed.

Our focus is now turning once again to product development. Even as we were focusing first and foremost on the Token Sale, we have still managed to source and tokenize a number of great assets, ready for the April launch of TEND.

This is just the first of many stepping stones on the TEND journey, as we seek to unlock the value of luxury assets and, with our community, tokenize the world.


Update on the bounty will follow shortly.