Pocket Change says its mission is to “build the world’s first universal rewards currency,” but until now it has been limited to Android apps. Today, it’s announcing that it’s opening to iOS developers as well.

The company was founded in 2011 and has raised $6.4 million from Google Ventures and others. Co-founder and CEO Ari Mir said that last year, Pocket Change switched its model from being a virtual currency that users have to pay for in apps, and instead became something that’s given to users as a reward for “positive, organic behavior,” say for achieving certain goals in a game. The currency can then be redeemed for both virtual and physical rewards.

The switch turns around Pocket Change’s relationship with users, Mir said: “You cannot build a successful universal currency if you have a negative relationship with the consumer.”

The company offers the currency for free to developers, and it makes money by including sponsored rewards, turning Pocket Change into an ad company. (The sponsorship part of the business is only a few weeks old.) There’s no revenue sharing with the developers, who benefit instead by increasing user engagement — Mir said that for some apps, Pocket Change has increased the number of sessions per user by more than 20 percent in a month.

The virtual currency is now used in 500 applications and reaches 3 million users per day. Mir said that about 20 to 30 percent of those millions actually convert to become Pocket Change users.

As for why it stuck with Android until now, Mir said, “It’s actually really simple. We’re obsessed with building a good consumer Internet experience, so we need to iterate with the product really fast. As an SDK provider, there’s already that lag time.” Adding in the Apple approval process would only make the delay worse.

Now, however, Mir said he’s comfortable with the product and is ready to go cross-platform. He said this was a big demand from existing Pocket Change developers, but he’s also hoping to reach a new group of apps.

Other startups make a similar pitch to developers include Kiip and SessionM. Mir argued that Pocket Change is different from the competition because of the direct relationship it builds with consumers, and because of its emphasis on a non-interruptive experience. He also has an ambitious vision for the company, where Pocket Change could eventually be used to make other purchases on the web, such as getting around a newspaper paywall, and to make purchases in physical stores.

Yes I'm dyslexic and hard of hearing so have language problems that even spell-checkers don't pick up.  This is the RSM thread, either pm me or start a new thread and link me.  I've been on these forums over eighteen months and will reply.  To be true yes I'm also angry with Tom as I sweated my back out on CoinConnect for F-All and he won't even speak to me.  I've got his assistant Dave Carlson on my Gtalk if that helps and his hosting idea was actually mine.  To beat Josh@BFL as he also wouldn't answer emails or offer us P2Pool and/or merged-mining.  Tho either pm me or start a new thread as this is just spam.  I'm very close to most of the major investors in RSM and we are friends so they know plus can ask anything.

It's "you're" and I'm definitely not trying to blow you.

That doesn't answer either of my questions.

matthewh3,

What was your relationship with Tom that allowed you to order his FPGAs before the product was announced?  What are your thoughts on him not paying ASIC preorders back after ending the project? 

x3 BFL-SC-Singles plus a BTC10.00 Pyramining ASIC deposit.

hargax - https://bitcointalk.org/index.php?action=profile;u=63429 - may be coming to work for us for another of the 1% of profits Salaries to help Evolex plus more.  This doesn't effect accounts as 5% of all profits after hosting cost's is being taken for wages anyway.  Although no salaries will be paid until we have our third ASIC hashing for a month.  Both employees can be sacked by motions but only major investors can call motions.  Or groups of small shareholders with a total of at least 5% of stock.

What are the current finances?

I'm gonna venture a guess of no here.

rGwUWgN5BEg3QGNY3RX2HfYowjUTZdid3E

I've extended trust to bitstamp and have a small balance with them in USD & BTC. I'm curious if someone can take an IOU from them.

Thanks!

i dont understand any of this... , i send you 1 xpr to establish a link?

Not received any notification in 'History' 

It could get rid of BTC-E and MTGOX, but the GUI needs alot of work.  Very BETA now.  I'd say that I'd believe in it more if I could buy a pizza there (and not have to wait on a confirmation like that pizza site).  ATM, only two Gateways created and they are just exchanges.

Also, there is no directory of businesses yet.  Stuff like that to give it the "community" feature that Bitcoin lacks.  Potential undelivered at this time.

Trusted @ 0.01

I would like one please.. ripple address rJZrZTkMYrqe94c1V6KS1gbYpcaJRQqcd8

I don't know much about it but just read about it on Wikipedia. Alarm bells were ringing when I saw this.


If it allows a hierachical payment structure that means it allows being controlled by a centralised power which then gets us back to square one. I think we can expect a lot of competitors to bitcoin to spring up with allowing hierarchical structures as part of their hidden agenda.

I'll stick with bitcoins

edit: so to answer the original question I say its a rival.

If you are afraid of OpenCoin actions, just don't use them (XRP) as asset.
Use them just as their primary function, they are against spam.
You need few XRP to use all the exchange functions of the Ripple network.