Thanks for the feedback. Interesting idea. I'll definitely check out Reddcoin and see what they did.
I was thinking about rewarding our core users for creating content.
I think one project you could look into to see how it could maybe be done is Reddcoin but with your options of ICO maybe. I think for your product it is very important to get the people to spend the coins + don't make them see it as a real valuable thing --- so what I could suggest is to get your core users on the train and make them enter the ico and then they get the possibility to share and create the coins maybe earlier than others - so this could create a rewarding environment where the word could spread easily