Bitcoin! Very cheap, get it whiles its low!  

Hello all! Thanks for checking out my question/thread.
I'm a long-time lurker and trading since the days of $180 BTC.
This place has been a huge source of information over the years and I wish I contributed more to the community, thanks to everyone that keeps the forum cogs turning.

It's prevalent there's a huge surge of ICO scams and investors who just want to get rich quick, my 1 post count probably doesn't help reputability much, so take my humble question as you will but I am genuinely curious.

If I were to have an original idea for a token & the way its used, what would be the steps into bringing it to realization?

Now I'm certainly not the best coder, hell I'm far from the best trader. But I get off looking at whitepapers of coins that have a unique concept & plan. And I've digged enough to know there isn't already a coin offering the same, or even similar functionality.

So, what do I do with this idea?

I'm aware of companies offering token creation & ICO launching services (well, tbh it seems https://tokenmarket.net is most reputable at this time, please correct me if wrong)
Is that the correct route though? What are my options?

Thanks for reading & anyone willing to help out, or even point me to existing sources of information!