Prices are low because of the small amount of people that know of the exchange.  It’s a good alternative to the complexity and at times questionable security of etherdelta.  I’ve seen other good projects such as substratum stay on nothing but etherdelta for a long duration after ICO too going for as low as 1-2 cents at time but once projects that show true real world use and progress along with responsive dev teams get more recognized and get on more exchanges they take off.  The devs (Andrew) is super good about answering questions in a timely manner so that’s a good sign.