What gives this coin value?

As far as I can tell the company is already established and profitable. By owning the coin you do not own the company or have a share in any of its profits. The only benefit I can see from ownership of this coin (and minimum 1000 coins at that) is full access to their platform. What does full access give me? The ability to transfer crypto for fiat (and possibly earn interest on crypto??). At what rates will crypto be exchanged for fiat? I do not know. Can I withdraw the fiat? I assume so but I am not sure. To withdraw the fiat from crypto account, the verification requirements of the country you are a citizen of come into play.

So basically, big picture as I see it, I cannot see what gives this coin value (ie. why would people be wanting to buy it off me and why wouldn't I want to sell it).

Can someone please elaborate on these thoughts??

Thankyou,

masimc2.

"Nearly 50 percent of the offering has been committed, Mohammed said. Tabarak Investment Bank, one of the largest in Dubai, will sell 100 million euros to its clients, while a similar amount is expected to be taken up by seven high networth individuals in OneGram’s network."

Source: https://www.nytimes.com/reuters/2017/05/03/technology/03reuters-onegram-blockchain-gold.html
Note: Page since taken down.

Source: https://f-a.nz/gist/onegram-ico/

I read something similar from Onegram in bitcointalk forum somewhere.

Yesterday I called Tabarak Investment Bank on the number on their website, and the man that answered was initially sounding unsure of what I was talking about, then said that they were promoting Onegram but definitely did not have $100 million euros of backing from their investors. Sounds like Onegram are exaggerating what is really happening to create hype. Does not necessarily mean that they are not doing what they are saying, however their willingness to twist truths is concerning.