I literally just tried to follow these 3 steps and they were absolutely not helpful at all.

1. Some project use agencies to get their websites built and therefore the name of an agency or company is listed instead of a person's name. Also, some domains allow for private registry so you can avoid having your personal info our there for every weirdo to just look you up.
2. I had better luck just googling the person's name and country that I took from their website or white paper than using either one of the tools you listed. The pipl.com returned with no matches and the photo one was very inaccurate.
3. I have no idea what I'm looking for that will help me identify bots with this site.

What I suggest instead is doing real research that requires more than 5 minutes and 4 websites.

The reason why so many people got burned during the ICO boom last year was due to greed. Most people just heard stories of others getting 100x their investment and got greedy and lazy so they just followed what others were telling them to do. That's just dumb.

At the end of the day, investing in ICOs is the same exact thing as investing in traditional startups. Most angels and VC's know that even when you do your due diligence, you're going to have a couple of winners and you will have mostly losing investments because that's how business works. 90% of new business fail during the first year. What that means is that if you invest on 10 ICOs/startups, 9 of them will make you lose all your money and if you're lucky, one of them will make you enough money to recuperate your losses and then some. This doesn't mean 9 of them were scams! This just means that business is tough.

There's a reason why you have to be an accredited investor in order to be able to invest your OWN money. You have to meet a certain level of liquidity and prove that you know what the hell you're doing when it comes to investing. This is so that when you lose it all, you're not in the streets crying to everyone about how "all these startups are scams" and they just wanted to take your money... Boo Hoo!

Now, when you look at the type of people who were investing in ICOs last year, most of them were a bunch of greedy people who thought they could get rich with crypto. Well, guess what? When you have no experience investing in anything and you still do, you can't be surprised when you lose it all.

That said, there are plenty of ICOs worth looking at and considering investing in. You just have to actually do so damn work in order to find the good ones. Use common sense, be patient and do a TON of research. If you think you've done enough research, do some more.

Rant over! Sorry!

4. Avoid investing ICO with a poor marketing strategy and funding.