I first bought ETH in July 2016 when price was around $10 / unit but I still believe that it is worth buying it now ($300).
More and more people are interested into cryptos either because blockchain is getting very popular (and no longer restricted to pure technology enthusiasts) or because they hear a lot about people making fortunes out of it. From a newcomer perspective, the key drawback of XTC is its current price ($4300) - quite deterrent if you want to invest only a few amount. You might double or triple your initial investment but you'll never get rich. So the newcomer (who wants to get rich within a few days) will look up at the current crypto ranking and he'll decide to invest in crypto number 2: ETH. Why? Cheaper than XTC, plenty of literature which is quite an advantage when you do not know anything about crypto (compare to XRP, LTC, NEO, NEM etc), big potential and quite well integrated. If newcomers decide to invest in ETH, it's good for the community and the price of ETH.