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6 ways to consider ICO promotion in KoreaKorea, regardless of its small population, has maintained a colossal amount of cryptocurrency trade volume and ICO contribution volume.
Until this day, cryptocurrency related headlines capture the attention of the entire nation.
How can we promote an ICO in a Korean market that has this much potential?
I’d like to take the time to explain, based on my experience, on how to better grasp the uniqueness of Koreans and the promotional method (strategy) to be applied into the Korean Market.
1. Koreans are generally, weak at English. Probably the youngsters, are more fluent in the language but generally, the population over 30, isn’t. Therefore, it is vital that you have in hand, your white paper and webpages, translated into Korean. Yet, note that in the case of Bitcointalk, they only have bounty hunters, who mostly depend on the google translator. A poorly translated website or white paper of the project, would cause a bad impression on Korean investors, forcing them to drop their interest, all at once, by leaving the project.
The teams that had much success in the Korean Market, had been those that invested in translations.
kyber network, Edgeless, Airswap, Status Etc.
2. Koreans look up the information on ICO’s on listing webpage.
(icobench, tokenmarket, icorating, etc.)
It is imperative to utilize these websites for promotional activities, but keep in mind that only a handful would refer to these, since they are all in English. For the Korean version of these listings, we can find the ICOKR, uses the icokr.info, and it is known to be an essential promotion channel for ICOs.
3. More than the focus on the information itself, the exposure is what matters the most.
Koreans, are fueled by rumors. It is necessary to have a diversity of viral marketing channels. Tokenpost is Korea’s TOP blockchain media, therefore it’s almost imperative to use them. Also, the community forums in Korea are so diverse, its management it’s almost impossible. In other words, contracting the services of a professional Marketing PR is much needed since they are connected to various networks.
4. A Korean Community Manager is needed.
These community managers would use KakaoTalk\, telegram or blogs, to promote and update the ICO, whilst providing answers to the questions inquired. Moreover, they become a vital bridge of connection between the ICO team and Korean investors. The presence of a Korean Community Manager, has enough power to dictate the results of the project.
5. Get involved with Korean “meetups”.
The best one is probably the Seoul Ethereum Meetup. It currently has over 4000 registered members and is the biggest in scale of all meetups existent today in the country. But recently, they’ve adopted the new ”Limitations to ICO promotional activities policy” which stipulates :” two months prior to the ICO and until it ends, participating in the project shall not be allowed”.
Also, make time to partake in the BLOCK SQUARE organized events. They area specialized Block chain related events company, organizing a variety for different events across the nation and just recently had opened their own meetup.
6. Meet and converse with Influencers, Exchange Markets, Cryptofunds for understanding Korea’s current status.
In Korea, because the government is constantly enacting revisions and amendments to the legislation, it is important you familiarize yourself with them.
To sum up
1.Find a professional, top-quality translator
2.List the ICO on the ICOKR.info
3.Find the perfect company to conduct PR through diverse channels
4.Find a Korean community Manager
5.participate in meetups
6.Meet the influencers, exchange markets, crypfunds
I sincerely hope your ICO promotional activities are of great success in Korea.
https://medium.com/@cryptolifemaster/how-to-promote-ico-project-in-korea-8babb7805c5
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