This seems very shady. No white paper plus they are collecting KYC documents even before their exchange is launched. People see free stuff and they go crazy throwing all their personal details at new ponzi ICO's. I hope they dont turn out to be a scam but if you do little research on them... they do look very shady.
I get what you are trying to do & people may get attracted to this slowly. However, you need to make your post more attractive by adding more content. People need to know why they should invest in such a project & a very few have time to actually read everything. So my suggestion would be to add a pictorial representation of your project & also make improve the write-up. All the best