The project is being noticed, especially by media professionals, and it has been featured in this article in the Danish online magazine for journalists. Its worth a read if you know Danish, but the writer was a bit confused about Bitcoin/blockchain/etherium. The Sift protocol will be based on the etherium blockchain as stated in all documents and on the website, and not on bitcoin. Take a look!
https://www.medietrends.dk/nyt-dansk-medieprojekt-baseret-paa-bitcoin-blockchain/