I'm the founder of LiveProductDemos.com and I just launched my ICO this past Friday. I've got a development team that helped me build a working prototype and I being a programmer did some coding myself to help launch a working first product.
I was launching a prototype and then marketing to users to then help get angel investment, but a friend recommended I try ICO to help the growth of the company, so I ended up using Ether based currency (ERC20) to create coins that would fund the further growth of the company.
There are about 38 days left (we started at 40 days), and I am not entirely familiar with how to market an ICO. I've marketed and launched products before, but I am not familiar with marketing ICO's. So far I am following the same steps I would with marketing a product (sent out few hundred emails to journalists and bloggers to announce product launch), and I am wondering what I should be doing that applies to an ICO in particular. I've been watching some Reddit discussions on Ether trading, and am looking to announce the ICO there, but what else should I be doing?
I'm experienced with product development and engineering, but looking for some guidance in marketing an ICO. On launch day we shared on a few Facebook groups and got 104 registered users on that day. Now I've recruited a dozen people to help grow this effect. The website is
https://www.liveproductdemos.com/Any thoughts on what I should do to promote an ICO?