A project that focuses more on a demographic of the the majority (non-crypto) of the masses. Although this would also be a double-edged sword as crypto enthusiast (elitists even ) would be off put on lack of tech dynamics. Anyway goodluck on the on-going crowdsfund
One common problem are the whales manipulating the market through large buy/sell walls, then pulling off at a moments notice. This really puts you off timing.
Trading is a calculated risk. If you seem to be losing more than gaining in a couple of days, try to lie low (hibernate ) for a while. Study the market and timings as a spectator in the meantime.
Bear or bull all depends on bitcoins rise or fall. Hoping the day will come that altcoins would not be dependent on bitcoin regarding market value. Since as of now majority of countries does not have direct access to them (always goes through bitcoin exchange).