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Description
HighCastle, a British blockchain-based investment marketplace, is looking for a talented Marketing Officer to join our team.
About us:
HighCastle is an investment marketplace, designed to tokenize private securities and alternative investments. Powered by Big Data and Distributed Ledger Technology, it already provides access to over 13000 projects with a combined value in excess of £4 bn.
About the role
HighCastle is seeking a Chief Marketing Officer who will lead the Marketing, PR and SEO activities, for HighCastle in UK, Europe, US and sometimes Asia. The primary purpose of this role is to support the execution of key messaging through Public Relations and content marketing initiatives in order to drive the required level of new investors leads and converted drawn down investments to meet business objectives. You will take full responsibility for the implementation and development of HighCastle’s marketing strategies; Public Relations and writing Press Releases, interview/article questions, write financial sector specific content and drive awareness about HighCastle’s brand; SEO, blogs and content management; Manage copywriters and provide SMM Officer with the content and guidelines.
You will work closely with the HighCastle’s management team to develop and execute a marketing plan.
Responsibilities:
Accountable for all content marketing, PR and communication with UK, US and Asia journalists to increase brand awareness, drive traffic, engagement, leads, that deliver sales and customer retention.
Serve as editor-in-chief for all content to ensure quality, clarity and consistency with brand guidelines and tone, as well as ensure all content is optimized for SEO and Google Analytics
Initiate and manage marketing related projects and make sure all campaigns and projects are organised and updated
Maintaining our social media presence
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Collect, monitor and analyze social, PR and website metrics, and make improvements accordingly to optimize the path to conversion
Stay updated on industry trends and adjust the content and PR strategy as needed
Deliver engaging content on a regular basis and involve team members to content creation
Management of marketing initiatives, external agencies and freelancers.
Basic Qualifications:
Proven track record of success in marketing and PR within the financial technology industry.
Experience working for a UK-based technology company is a plus but not necessary
Contacts with UK, US, Asia journalists in leading financial and tech magazines Forbes, CB Insights, The New York Times, Bloomberg, Financial Times, Yahoo! Finance, Cointelegraph, Coindesk, CryptoCoinsNews is a plus
The editorial mindset that seeks to understand what audiences consume and how to create it
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
Experience in setting up and optimizing Google Adwords, Facebook Ads campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Skills:
Writing skills, Adwords, Facebook Ads campaigns, Fluent English language, Native English is a plus
Compensation: $1000 per month for the remote part-time position, with gradual transfer to full-time position and growth of salary to the desired level.
Location: London, United Kingdom or remote
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HighCastle Trading is currently integrated with top crypto-exchanges: HitBTC, Binance, Coinbase/GDAX, Gemini, Kraken, KuCoin, Poloniex, Bitrexx, CEX. HighCastle users can benefit from arbitrage by trading on all major crypto exchanges within one HighCastle platform at no additional costs. To receive the access to the beta version of HighCastle Trading we welcome you to create your HighCastle account at https://trade.highcastle.co
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Dear Xstar and HighCastle Users: We are glad to announce that Xstar is going to airdrop XT(Xstar Token) to AIMS depositors. Every 10 AIMS deposit during the Deposit-Airdrop event will receive 1 XT as reward. The total airdrop amount will be 80,000 XT. The first come, first get. Deposit-Airdrop event time: 2018.07.03 HK 10 p.m. —— 2018.07.06 HK 10 p.m. Total airdrop ammount: 80,000 XT Receive and withdraw: The airdropped XT will be transferred to depositors’ accounts within 48 hours after the event and its withdrawal will be available once the depositors pass KYC on Xstar. We do hope this event will delight our users. Enjoy. https://xstar.zendesk.com/hc/en-us/articles/360006468294-XT-Airdrop-to-AIMS-HighCastle-Deposit-
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icorating is good, this thread is good but please take note that not all of these are legit and will determine the ico is legit. Some of rating list are just being paid to gave a good rating.
Did you hear about https://highcastle.co/ ? There is a many institutional investors there.
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HighCastle starts to accept AIMS voucher token as a payment method. Learn how AIMS Token Empowers HighCastle Ecosystem HighCastle #AIMS #Token #Voucher #STO #Blockchain If you happen to own a bunch of AIMS tokens, luck is surely on your side now. An AIMS Token is a voucher, which HighCastle accepts at its market value, and those AIMS users who earlier got their tokens at a discount will enjoy an even better gain overall whilst using the HighCastle platform. A HighCastle token is a voucher created by HighCastle according to UK legislation. Token holders can use it to pay for services (application fee, admission fee, trading fee etc), and in future selected investment products at the HighCastle Trading Platform. The AIMS Token is a tool we have provided to the market to help bridge the gap between crypto investors and a variety of global investment opportunities now available via the HighCastle Markets and HighCastle Trading Platform. AIMS Token users get access to the HighCastle ecosystem with greater benefits. While paying fees with AIMS Token, the user receives up to 30% discount on HighCastle services. HighCastle is the world’s biggest blockchain-based investment marketplace designed to tokenize private securities and enable the smooth trading of global alternative аssеts currently worth $18.1 trillion. The market for blockchain-based investing is evolving and HighCastle continues to accept https://highcastle.co/raise/sto/ requests from companies who are looking to launch their STO on HighCastle under an EU securities law framework. The most promising companies will be invited to submit their application as a part of the admission process. The first cohort of STO issuers will commence their fundraising in the coming months. Powered by Big Data and Distributed Ledger Technology, HighCastle already provides access to over 10 000 projects with a combined value in excess of £4bn. Users have an opportunity to pay up to 30% of any platform fees in each service or trade with AIMS and get a proportional discount applied to the whole amount. When you pay for services and trade on the HighCastle exchange, our system will give you a discount of deductible fees automatically on the condition of having enough AIMS in your account and be based on the rule of “paying ___% with AIMS first”. For instance, a user will get a 15% discount on trading fee total charge when paying 15% of the fees amount in AIMS, 30% discount when paying 30% of the fees amount in AIMS etc. ICOs has shown that the traditional stock exchanges and crowdfunding are unable to cover the demand from new early-stage issuers and global investors, and unable to meet the requirement of regulators. Therefore, HighCastle has created a platform where innovative companies and traditional business can offer tokenized securities, providing investors with the opportunity to hold traditional shares or bonds in their HighCastle crypto wallets. Companies can also launch Initial Token Offering (ICO) at HighCastle in the case where they do pre-sale of products or services, vouchers or other forms of reward. When HighCastle was launching its ICO in the form of vouchers we understood that we didn’t want to get into the coin economy trap, which limits almost to zero the ability to earn revenues directly from the main business activities, and forces us to earn revenues indirectly from crypto exchanges where the token is traded. We want our shareholders and users to be able to participate in the sustainable long-term growth of the HighCastle platform. To resolve this real economy vs coin economy dilemma, we have decided our token to be a voucher token only, with the opportunity to pay up to 30% of any platform fee with AIMS, so that users can save on the difference in AIMS market value and face value of voucher, plus up to 30% discount given on the whole amount of fees, when paying with AIMS. The projects listed at the HighCastle Markets can be voted by the community with AIMS, further top-voted projects will be featured at the HighCastle Markets, included to the HighCastle Weekly Insights and chosen by “crypto” pools and lead institutional investors for investment consideration. The crowd will be encouraged to invest along with the professional investors. HighCastle is creating a unique path for investing through a mechanism called syndicate funding. This model allows us to ensure AIMS provides benefits for its holders, is trustworthy in a robust legal framework and generates business sustainability and provision for clear audit and tax obligations transparency. Have a question? Don’t want to miss our updates? Please, join us on Telegram – HighCastle Community https://t.me/highcastle_communityinfo@highcastle.co| https://highcastle.co| https://www.linkedin.com/company/highcastle/
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WANTED Marketing Officer at HighCastle HighCastle a British blockchain-based investment marketplace, is looking for a talented Marketing Officer (MO) to join our team About us: HighCastle is an investment platform managed and operated by HighCastle Group. Since 2016 the company is based in London, UK with its design & development team operating from Kyiv, Ukraine and representatives in Budapest and Frankfurt. Responsibilities: PR Editor and preparation of texts Initiate & Manage Marketing related projects and make sure all campaigns and projects are organised and updated Manage and Utilise Marketing Resources within Team and beyond Identify trends and insights, and optimise ad spend based on the insights Maintaining our social media presence Communicate with our users Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Provide thought leadership and perspective for adoption where appropriate Requirements: Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords, Facebook Ads campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints are welcome Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels salary will be paid in AIMS This is a special tradable token from the HighCastle Team For more details check our website : https://highcastle.co/ and our ICO website https://ico.highcastle.co/or contact with us directly via jobs@highcastle.coSkills Adwords, Facebook Ads campaigns Compensation 5 000 AIMS/per month (full-time)
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